Mobile Data is more than an Advertising ID.
Skydeo believes matching desktop cookies and offline data to a mobile advertising ID is NOT mobile data. The dramatic shift and increase in consumer’s mobile usage has left old school data companies with nothing to sell but a “probabilistic” cross device match.
Skydeo offers a combination of targeting for mobile advertisers to reach users based on mobile app interests/ownership plus real world location history and place-based audiences. This combination of targeting power works for brands and performance based advertisers.
Skydeo is a mobile-first company that works directly with app developers to collect, process and sell deterministic audiences to marketers looking to reach the right mobile users.
- Skydeo works with app developers, large & small, on an exclusive, long term basis so our mobile audience data is sourced direct and in real time.
- Skydeo is strictly a data company NOT a media company. We chose this path to avoid conflict with our distribution partners who are DSPs, trading desks, agencies and publishers.
- Mobile data needs to come from mobile devices directly – deterministically. No massaging, no approximating, no probabilistic matching to legacy data sets. This no BS approach reduces the size of audiences but increases campaign performance.
- Buying mobile audiences for targeting is more like email marketing or retargeting than buying desktop audiences. The shelf life of a cookie is under 90 days so data buyers needed incredible scale due to expired cookies (waste). An advertising ID is persistent much longer which help improve reach especially for “always on” campaigns.
You can find standard Skydeo Mobile Audiences through LiveRamp, DSPs like MediaMath and several DMPs. If you would like a custom audience tailored to your target audience by specific apps or locations please contact us.