Ah, the great escape. Whether it’s a weekend jaunt to a national park or a cross-country holiday dash complete with airport espresso shots and back-to-back Delta flights—travel planners are always on the move. But who exactly are these modern-day nomads? And more importantly, how can marketers connect with them when wanderlust strikes?
At Skydeo, we’ve cracked open the suitcase of behavioral data on Travel Planners, and let’s just say—it’s a packed itinerary of opportunity.
Meet the Jet-Setting Segment
Travel Planners are a diverse, data-rich audience who know their way around a booking site and a TSA checkpoint. These seasoned adventurers aren’t just browsing Airbnb listings for fun—they’re actively moving through airports, crashing at premium hotels, and grabbing their go-to fast casual meals between stops. Think Marriott in the evening, Chipotle at lunch, and a 5-Hour Energy to keep the wheels turning.
Oh, and they’re not just flying solo in spirit. Most are single, with a noticeable skew toward women, especially those in the 60+ age range. This isn’t the stereotypical Spring Break crowd. These are independent, organized, seasoned travelers who’ve planned more getaways than you’ve had Zoom calls.
What Fuels Their Journeys?
Let’s talk affinities. This audience isn’t one-dimensional. Their interests span the spectrum—from cat memes and wine tastings to hiking in national parks and cheering from the bleachers at a stadium.
Top passions include:
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Exploring national parks, beaches, and historic landmarks
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Catching a flick or hitting the slots at a casino
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Sipping tea, craft beer, or a good glass of wine
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Listening to podcasts on-the-go (likely travel or true crime, let’s be honest)
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Pampering their pets—especially feline friends
In short, they’re the kind of people who book a hotel near a museum, grab a matcha latte, and plan a hiking daytrip—while listening to NPR and checking hotel reviews on TripAdvisor.
Where You’ll Find Them—And Why That Matters
Geographically, these Travel Planners over-index in southern states, but they’re not tied to any one place for long. Their presence at airports, transit hubs, and tourist hotspots makes them a dream for omnichannel marketers. Want to reach them? Hit their phones before their flights, while they’re waiting in line at Starbucks, or scrolling through Instagram in a Hilton lobby.
Their brand loyalties span:
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Airlines like Delta, JetBlue, and United
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Booking platforms like Expedia and Booking.com
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Transit services like Amtrak and Uber
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Fast casual brands from Panera to Taco Bell
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Coffee and energy drink staples like Starbucks, Red Bull, and Peet’s
Translation? These are people you can reach from mobile apps to digital out-of-home—if you know when and where to engage.
Why It All Matters for Marketers
The travel planner isn’t just another persona—they’re a high-intent, high-value audience that makes purchase decisions fast. They lean into convenience, familiarity, and experience. Whether it’s picking up a last-minute snack, booking a pet-friendly hotel, or upgrading their suitcase (Samsonite shoutout!), their behavior is consistent and predictable—if you have the right data.
And that’s where Skydeo Audience Manager (SAM) comes in.
Ready to Activate This Audience?
With Skydeo Audience Manager, you can tap into over 30,000 ready-to-use segments—including Travel Planners—to find, activate, and analyze your best customers across mobile, social, CTV, and programmatic. Want to reach airport-dwellers who are also wine-loving podcast fans with a cat? Yeah, we’ve got that.
Simplify your audience discovery. Unlock multi-platform activation. Let AI power your targeting. All in one intuitive platform.
Start your next campaign with Skydeo Audience Manager. Your next best customer is already booking a trip. Are you on their itinerary?