Category: Agency

Super Bowl to Super-segments: Audience Segmentation

Ah, it’s once again that time of year. It’s Spotify Wrap time....

Unilever to Brands: Be Sincere with Pandemic & BLM Messaging

Unilever's Aline Santos Farhat, executive vice-president of global marketing, warned that brands...

People-Based Marketing - Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to...

GroupM's mPlatform - Fading into the background or viable platform?

Digiday highlighted mPlatform which it says is "fading into the background" at...

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Skydeo, segments, people-based marketing

Skydeo, segments, people-based marketing

Skydeo, segments, people-based marketing

Skydeo, segments, people-based marketing