Agency Articles

Unilever to Brands: Be Sincere with Pandemic & BLM Messaging

Unilever’s Aline Santos Farhat, executive vice-president of global marketing, warned that brands play a vital role in informing the views of others during times of crisis. Santos Farhat  was speaking on a Campaign Connect panel session alongside Laurent Ezekiel, chief marketing and growth officer at WPP.

People-Based Marketing – Goodway Group

People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.

GroupM’s mPlatform – Fading into the background or viable platform?

Digiday highlighted  mPlatform  which it says is "fading into the background" at WPP.    mPlatform is and still could be a viable platform for WPP providing they invest more in sourcing mobile data directly in a GDPR compliant manner soup from a bunch of...

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