B2B Articles

  In today's digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can identify audiences similar to their existing...

Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as well as some trending segments to keep a look out for the month of May. All of these...

Sports Market Segmentation: The 2023 NHL Playoffs   Sports market segmentation is the process of dividing a larger audience into smaller groups based on shared characteristics, such as demographics, interests, and behaviors. By using sports market segmentation,...

  Influencer Marketing: How to Find The Right Audience   Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their target audience. By partnering with influencers who have a large following...