Brand Marketing Articles

5 Reasons You Should Switch to Skydeo B2B Segments   Account-based marketing (ABM) is an effective way to target potential customers at the account level. However, many companies are still struggling to make it work for them. If you're still buying contacts for...

Sports Marketing: How to Reach the Right Audience   We understand that sports marketing is all about reaching the right audience with the right message at the right time. During events like the Big Game, you’ll want to advertise to reach as many people as...

Advertising During the Big Game? Skydeo Can Help   As the Big Game between Philadelphia and Kansas City approaches, the excitement for one of the world's biggest sporting events is palpable. As a business, it's no secret that advertising during the Big Game is a...

Unilever’s Aline Santos Farhat, executive vice-president of global marketing, warned that brands play a vital role in informing the views of others during times of crisis. Santos Farhat  was speaking on a Campaign Connect panel session alongside Laurent Ezekiel, chief marketing and growth officer at WPP.