Custom Audiences Articles

  In today's digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can identify audiences similar to their existing...

Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as well as some trending segments to keep a look out for the month of May. All of these...

Sports Market Segmentation: The 2023 NHL Playoffs   Sports market segmentation is the process of dividing a larger audience into smaller groups based on shared characteristics, such as demographics, interests, and behaviors. By using sports market segmentation,...

Maximize Your NBA Playoffs Advertising ROI - Skydeo's Audience Segments   As advertisers take advantage of the increased viewership during the NBA Playoffs, it's crucial to remember the importance of targeting the right audience segments. With a diverse mix of...