Custom Audiences Articles

The holiday season predictably brings a flurry of marketing advice, tips, and 'revolutionary' hacks. Most of it is background noise, and some of it is gold. Instead of making you sift through all of it, we've distilled decades of our marketing expertise into...

The holiday season was already a madhouse. And now: Boom! The digital sky is falling. Well, the cookies are crumbling. Ah, the third-party cookies – those good old digital scouts – are now on the brink of extinction. Ad platforms cutting tracking parameters means your...

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something... anything. Those were simpler times. Today's marketing transcends mere fishing. It delves deep into understanding the habits of the fish,...

Top Paid Social Ad Agencies You Need to Know in 2023. Overview of TikTok Agencies, Meta Agencies and Creators and Influencers.