Category: Custom Segments

A woman wearing expensive-looking clothing walking with a suitcase

Skydeo Insights: Meet the Luxury Travelers Segment

Hey there, fellow marketer! Ready to dive into a segment that’s the epitome of sophistication, elegance, and the relentless pursuit of the extraordinary? Today, we’re shining the spotlight on the… Continue reading Skydeo Insights: Meet the Luxury Travelers Segment

Super Bowl to Super-segments: Audience Segmentation

Ah, it’s once again that time of year. It’s Spotify Wrap time. It’s tie up this year’s campaigns time. It’s making plans for 2024 time. Above all, it’s a good… Continue reading Super Bowl to Super-segments: Audience Segmentation

How to Win Black Friday and Cyber Monday

The holiday season predictably brings a flurry of marketing advice, tips, and ‘revolutionary’ hacks. Most of it is background noise, and some of it is gold. Instead of making you… Continue reading How to Win Black Friday and Cyber Monday

No Cookies? No Problem: How to Survive the Cookiepocalypse.

The holiday season was already a madhouse. And now: Boom! The digital sky is falling. Well, the cookies are crumbling. Ah, the third-party cookies – those good old digital scouts… Continue reading No Cookies? No Problem: How to Survive the Cookiepocalypse.

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something… anything. Those were simpler times. Today’s marketing transcends… Continue reading Today It’s Not Just Marketing; It’s Art Backed by Science.

The Top 12 Social Agencies You Need to Know in 2023

Top Paid Social Ad Agencies You Need to Know in 2023. Overview of TikTok Agencies, Meta Agencies and Creators and Influencers.

The Impact of ID Graphs on Personalized Advertising

In today’s digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative… Continue reading The Impact of ID Graphs on Personalized Advertising

Influencer Marketing vs. Traditional Advertising: Pros and Cons

In today’s digital age, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. As consumers increasingly turn to social media and online platforms… Continue reading Influencer Marketing vs. Traditional Advertising: Pros and Cons

Lookalike Modeling: What You Need to Know

In today’s digital landscape, lookalike modeling has emerged as a powerful tool for marketers seeking to optimize their targeting strategies. By leveraging the potential of data-driven insights, businesses can… Continue reading Lookalike Modeling: What You Need to Know

25 Most Popular Audience Segments: May Edition

Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as… Continue reading 25 Most Popular Audience Segments: May Edition