Custom Segments Articles

Today It’s Not Just Marketing; It’s Art Backed by Science.

Once, there was the vast digital ocean. Marketers set out, with giant nets, casting them wide in the hope of catching something... anything. Those were simpler times. Today's marketing transcends mere fishing. It delves deep into understanding the habits of the fish,...

The Top 12 Social Agencies You Need to Know in 2023

Top Paid Social Ad Agencies You Need to Know in 2023. Overview of TikTok Agencies, Meta Agencies and Creators and Influencers.

The Impact of ID Graphs on Personalized Advertising

In today's digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative approaches to deliver personalized...

Influencer Marketing vs. Traditional Advertising: Pros and Cons

In today's digital age, influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. As consumers increasingly turn to social media and online platforms for recommendations and information, influencer marketing has gained...