Identity Graph Articles

The Impact of ID Graphs on Personalized Advertising

In today's digital landscape, personalized advertising has become a crucial strategy for businesses aiming to reach their target audience with relevant messages. As technology advances, marketers are constantly seeking innovative approaches to deliver personalized...

Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...

Identity Graph: Horizon Media & TransUnion to Build IDGraph

Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs

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