IDGraph Articles

Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting

Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...

Experian Acquires Tapad for Cross Device Match

Experian Acquires Tapad and Chris Feo

Identity Graph: Horizon Media & TransUnion to Build IDGraph

Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs

IDGraph Players Expand to Merkle’s Merkury

Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers.