Mobile Advertising Articles

Video streaming and "Over the Top" OTT TV has completely changed viewing habits and the way brands will advertise. The convergence of TV with digital changes the traditional TV marketplace and opens the door for digital innovation and data targeting. Skydeo, through...

The IAB has released the Mobile Identity Guide for Marketers.  Skydeo specializes in anonymous mobile device data which when used in combination with People-Based Marketing and anonymized CRM marketing can create high value audiences for targeting, insights, and...

Gartner Group released its Magic Quadrant for Digital Marketing Agencies.   Skydeo is happy be to working with at least one agency from each quadrant!  Skydeo helps agencies better support their clients by providing rich mobile insights and behavioral analysis on over...

Marketers Focus on People-Based Marketing People-Based Advertising or marketing is rising quickly as ad tech firms focus on the end target of their ads vs. the devics themselves. According to Signal:  "Digital advertising is at a crossroads, and marketers who embrace...