Mobile Data Articles

How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting

Facebook, Twitter and Snapchat have been using the app inventory of mobile devices  (or AppGraph) to drive targeting and performance for advertiser campaigns for a while.  YouTube has also joined the ranks of top publishers using the AppGraph to drive results....

Salesforce Data Studio – Krux Link

A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link.  The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange.  How Salesforce plans to...

AnalyticsIQ and Skydeo Partner to provide Premium Mobile Audiences

Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising....

Location Data Buyers Guide

12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today.   The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...

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