Onboard CRM Data – Identity Resolution, Unification and Activation.
People-Based Marketing requires a complete view of your customers. Customer switch between desktop, tablet, mobile so data can quickly become stale or use a variety of work or personal emails in online transactions.
Retaining complete control and visibility into your customer is a critical aspect of people-based marketing. IDGraph provides a comprehensive view of your customer across all channels. IDGraph is a necessity to activate your first party data to better serve customers and improve personas through data appending.
Activation and Data Management
Advertisers who need to connect customer data to media partners, internal tools or synchronize messaging across channels need to continually recognize customers.
The ability to accurately identify customers is a must for marketing analytics and activation. The importance for brands and marketers planning is to link together different systems of audience information and customer engagement to personalize omni-channel customer experience. If a brand can identify a customer’s interests, and know where to find that person, then the advertiser can deliver a message with a positive response
The competitive challenge for most marketers is how best to resolve identity and use it effectively to win business. There are several IDGraph based solutions that provide a CDP, DMP or Customer Identity Platform. The struggle is executing against a constantly evolving target.
CRM platform data, multiple online touchpoint in desktop digital, mobile web and mobile in app, offline record linkage management, probabilistic cross-device graphs, and data onboarding—evolving from point solutions to unified platforms—make customer identity management a challenge.