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Automotive Analytics & Attribution Summit (AAAS)

November 8, 2017 @ 8:00 am - November 9, 2017 @ 5:00 pm

November 8th and 9th – Boca Raton, Florida

The Automotive Analytics & Attribution Summit (AAAS) is the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale.

The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry. Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define next steps to solve a pressing problem in our industry.

Aaron Baldwin, VP Business Development, CarNow
Andy Medley, President and Co-Founder, PERQ
Brian Pasch, Founder, PCG Companies
Dan Moore, President, VistaDash Software
Andy Jacobson, Senior Vice President of National Sales, Cars.com
David Boice, Co-Founder & CEO, Team Velocity Marketing
David Metter, President, AutoHook powered by Urban Science
David Page, Owner, Dealer eProcess
George Berridge, Director of Digital Media, Zimmerman Advertising
James Grace, Sr Director of Analytics Products, Cox Automotive Media Solutions
Joe Chura, CEO, DealerInspire
Max Steckler, VP, Global Product Solutions, CDK Global
Sean Seltzer, CEO, SocialDealer
Steve White, Founder and CEO, Clarivoy
Tim Cox, Co-Founder, VP, Sales CarNow Inc
Jim Menard, Senior Vice President, Dealer Sales, TrueCar
John Clavadetscher, Chief Revenue Officer, Cars.com
Seth Berkowitz, President, Edmunds
Ken Kolodziej, VP, Dealer Intelligence, Experian Automotive
Len Short, LotLinx, Inc.
Mark Conner, Senior VP & Marketing Officer, LotLinx, Inc.
Kevin LeSage, Product Manager, OEM and Enterprise Analytics, Cox Automotive
David Rifkin, Head of Strategic Growth, LiveRamp
Andy Dubickas, Senior Director, Global Solutions Consulting, Visual IQ, Inc.
Christian Bartens, Founder & CEO, Equifax Datalicious
Martha Blue, SVP of Business Development, CarGurus
George Kang, Chief Revenue Officer, Edmunds
Andries de Villiers, General Manager, Near
Michael J. Wethington, CEO, Outsell
Evan LaPointe, Founder, Core Consulting
Kelly Owens, Automotive Strategy, Oracle Data Cloud
Brian Geitner, President, Cox Automotive Media Solutions Group
Ben Robertaccio, Marketing Director, Morrie’s Automotive Group
Helen Moss, Marketing Manager, Anderson Subaru
Lauren Culbertson, Marketing Manager, Sheehy Auto Stores
Paul Schnell, Digital Marketing Director, Lanphere Auto Group
Judson Douglas, Director of Digital Marketing, Morgan Auto Group
Matthew S. Pennell, Business Development Manager, Priority Automotive
Peter Quinones, Internet and E-commerce Manager, Warren Henry Automotive Group
Doug Petersen, Director of Digital Marketing, Larry H. Miller Dealerships
Guy Mitrano, Digital Operations Manager, Subaru of New England
Geno Walsh, Director of Retail Operations, Qvale Auto Group


  • Eldon Harston, Corporate Marketing Strategy Manager at Lithia Auto Stores
  • Paul Schnell, Digital Marketing Director at the Lanphere Auto Group
  • Dani Hart, Internet Sales & Marketing Director, Pohanka Automotive Group
  • Matthew Pennell, eCommerce Director for Priority Automotive Group
  • Peter Quinones, eCommerce Manager at the Warren Henry Auto Group
  • Ben Robertaccio, Marketing Director at the Morrie’s Automotive Group
  • Tom Moore, Sr. VP at the Morgan Auto Group
  • Lauren Culbertson, Marketing Manager Sheehy Auto Stores
  • Helen Moss, Marketing Manager Anderson Subaru
  • Doug Petersen, Director of Digital Marketing at Larry H. Miller Dealerships
  • Aaron Hudson, Marketing Director at Anderson Auto Group
  • Shelly Wagstaff, Director of Marketing, Kody Holdings
  • Liz Kelly, Marketing and eCommerce Director, Suntrup Automotive Group


November 8, 2017 @ 8:00 am
November 9, 2017 @ 5:00 pm
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