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Marketing Automotive Event by MediaPost

April 6, 2021 @ 3:00 pm - 5:00 pm

MediaPost hosts Marketing Automotive

Tapping Into Pent-Up Automotive Demand

Nobody, except maybe the writers of the 2011 movie “Contagion,” could have predicted what a worldwide pandemic might do to the global automotive market. But economists are betting on the beginning of a recovery in 2021. Multiple studies show that there is pent-up automotive demand. So how do automakers take advantage of that need and offer pricing, financing, vehicle options and a retail experience to get pandemic-weary customers over the finish line and behind the wheel?

For automotive industry marketers, engaging and converting consumers remains the tall order of the day, and at our ninth installment of this Marketing: Automotive conference, OEM marketers will gather to discuss these and other related topics for an information-packed two days.
Skydeo Auto Segments can be targeted in the DSP of your choice or TikTok, Facebook, Snap or LinkedIn.   Skydeo has acquired to make it easier for automotive marketers to find and target the auto audiences they need to acquire new and used car buyers.
Speakers Include:


Dedra DeLilli
Toyota Motor
Group Manager, Sponsorship, Strategy, and Auto Shows

Kate Fabian
Hyundai Motor America
Director, Marketing Communications

Melissa Grady

Dibrie Guerrero
Ford Motor Co.
Multicultural Marketing Communications Manager – African American Audiences

Meliza Humphrey
American Honda Motor Co., Inc.
Manager, Honda National Advertising

Eric Neville
Senior Manager, Media & Audience Strategy

Dave Rodriguez
Ford and Lincoln, US Hispanic
Multicultural Marketing Communications Manager

Katie Traxton
Formula E
Chief Communications Officer

Allyson Witherspoon
Nissan North America, Inc.

Ian Beavis
AMCI Global
Chief Strategy Officer

Tanya Gazdik
Senior Editor, Automotive

Dan Kelly
DISH Network
Director, DISH Media

Scotty Reiss
A Girl's Guide To Cars

Guy Schueller
Automotive Industry Director

Lisa Singer
Event Editorial Manager

Kim Stonehouse
Head of Automotive

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