Nobody, except maybe the writers of the 2011 movie “Contagion,” could have predicted what a worldwide pandemic might do to the global automotive market. But economists are betting on the beginning of a recovery in 2021. Multiple studies show that there is pent-up automotive demand. So how do automakers take advantage of that need and offer pricing, financing, vehicle options and a retail experience to get pandemic-weary customers over the finish line and behind the wheel?
Group Manager, Sponsorship, Strategy, and Auto Shows
Hyundai Motor America
Director, Marketing Communications
Ford Motor Co.
Multicultural Marketing Communications Manager – African American Audiences
American Honda Motor Co., Inc.
Manager, Honda National Advertising
Senior Manager, Media & Audience Strategy
Ford and Lincoln, US Hispanic
Multicultural Marketing Communications Manager
Chief Communications Officer
Nissan North America, Inc.
Chief Strategy Officer
Senior Editor, Automotive
Director, DISH Media
A Girl’s Guide To Cars
Automotive Industry Director
Event Editorial Manager
Head of Automotive