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Marketing Automotive Event by MediaPost
April 6, 2021 @ 3:00 pm - 5:00 pm
MediaPost hosts Marketing Automotive
Tapping Into Pent-Up Automotive Demand
Nobody, except maybe the writers of the 2011 movie “Contagion,” could have predicted what a worldwide pandemic might do to the global automotive market. But economists are betting on the beginning of a recovery in 2021. Multiple studies show that there is pent-up automotive demand. So how do automakers take advantage of that need and offer pricing, financing, vehicle options and a retail experience to get pandemic-weary customers over the finish line and behind the wheel?
Dedra DeLilli
Toyota Motor
Group Manager, Sponsorship, Strategy, and Auto Shows
Kate Fabian
Hyundai Motor America
Director, Marketing Communications
Melissa Grady
Cadillac
CMO
Dibrie Guerrero
Ford Motor Co.
Multicultural Marketing Communications Manager – African American Audiences
Meliza Humphrey
American Honda Motor Co., Inc.
Manager, Honda National Advertising
Eric Neville
Cadillac
Senior Manager, Media & Audience Strategy
Dave Rodriguez
Ford and Lincoln, US Hispanic
Multicultural Marketing Communications Manager
Katie Traxton
Formula E
Chief Communications Officer
Allyson Witherspoon
Nissan North America, Inc.
CMO
Ian Beavis
AMCI Global
Chief Strategy Officer
Tanya Gazdik
MediaPost
Senior Editor, Automotive
Dan Kelly
DISH Network
Director, DISH Media
Scotty Reiss
A Girl’s Guide To Cars
Founder
Guy Schueller
Twitter
Automotive Industry Director
Lisa Singer
MediaPost
Event Editorial Manager
Kim Stonehouse
Facebook
Head of Automotive
