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Marketing Automotive

April 5 @ 8:00 am - 5:00 pm

Automotiive Marketing


Wednesday, 04/05

8:45 AM

8:45 AM ET
Registration & Check-In
9:15 AM

9:15 AM ET
Breakfast & Coffee Service available
9:40 AM

9:40 AM ET
Opening Remarks
Tanya GazdikSenior Editor, AutomotiveMediaPost 
Sarah MahoneyEditor, Marketing D2CMediaPost
9:55 AM

9:55 AM ET
Sponsor Spotlight Presentation
10:15 AM

10:15 AM ET
Fireside Chat: Nissan Extends HBCU Relationship Beyond Sponsorship

Nissan’s approach to DEI efforts goes way beyond lip service. The automaker has expanded its relationship with Historically Black Colleges and Universities into its long-standing Heisman House effort as well as other initiatives.

Yetunde FaparusiDirector, Brand, Marketing & Performance StrategyNissan North America
Tanya GazdikSenior Editor, AutomotiveMediaPost 
10:45 AM

10:45 AM ET
Sponsor Spotlight Presentation
11:00 AM

11:00 AM ET
Coffee Break/Networking
11:15 AM

11:15 AM ET
Keynote Interview: How Hyundai Stays Relevant

Fabian believe that innovation is synonymous with evolution. “We owe it to our customers to continuously improve upon the experiences throughout their entire customer journey,” she says. “Same goes for the way we communicate this to our customers. With the sheer volume of messages hitting any given person in one day, brands not only need to ensure they are relevant and relatable but importantly that they are adding value to the lives of their customers.”

Kate FabianDirector, Marketing CommunicationsHyundai Motor America
Sarah MahoneyEditor, Marketing D2CMediaPost
11:45 AM

11:45 AM ET
12:00 PM

12:00 PM ET
Sponsor Lunch Presentation
12:30 PM

12:30 PM ET
Panel Discussion: Multicultural As The New General Marketing in Automotive
There are few categories that have faced more cultural disruption than automotive. From the emergence of women as the primary decision maker to multicultural consumers becoming the new general market, OEMs are fast having to rethink the profile of their legacy consumers with electrification and mobility as tangential movements across the sector.Today you’ll hear from a panel of experts who have been defining the diversity initiatives for some of the top automakers long before multicultural marketing took center stage.
Todd WassermanEditor, Marketing DailyMediaPost
Greg EdwardsCEOUniWorld Group (Ford, Lincoln)
Eunique Jones GibsonCEOCulture Brands (Hyundai)
Albert ThompsonManaging Director of Digital InnovationWalton Isaacson (Lexus)
1:00 PM

1:00 PM ET
Case Study Q&A: How Subaru Makes Good On Its “Love” Promise

Subaru of America believes “Love Means Being More Than a Car Company.” The Subaru Love Promise is the company’s vision to show love and respect to all people at every interaction with Subaru. Together with its retailers, Subaru is dedicated to making the world a better place.

Bridget HanrahanAssociate Director, Marketing OperationsSubaru of America
Sarah MahoneyEditor, Marketing D2CMediaPost
1:30 PM

1:30 PM ET
Case Study: Automotive Community Comes Together To Save Dogs

A group of automotive influencers and journalists and several OEMs came together in December and drove 3,200 miles to save four beagles and to bring an outfitted rig to one lucky rescue as part of Operation Frodo. The story begins in 2018 when Miles partnered with Nissan to show how a pickup truck could be modified to serve as a rescue vehicle to save and transport animals after natural disasters. The truck was displayed at the SEMA show that year. That led to the founding of to encourage animal rescue. For Operation Frodo, Jeep and Subaru both lent vehicles to the project so the dogs could be transported safely to their adoptive and foster homes in Washington.

Harvey BriggsEditor and PublisherRides and Drives
Nik MilesAuto Expert, Commentator, Producer, Anchor ReporterOur Auto Expert 
2:00 PM

2:00 PM ET
Sponsor Spotlight Presentation
2:15 PM

2:15 PM ET
Coffee Break/Networking
2:30 PM

2:30 PM ET
Q&A with MediaPost Automotive Agency of the Year: Saatchi & Saatchi

As the lead agency of record for Toyota, the creative powerhouse has been a partner of TMS since 1975. The agency has both adapted to and pushed their client over the years. Saatchi tackled the existential problems of 2022 with aplomb, sound strategy and creative excellence in everything they touched.

Al ReidManaging DirectorSaatchi & Saatchi
Tom ScottExecutive Director, MediaSaatchi & Saatchi
Todd WassermanEditor, Marketing DailyMediaPost
3:00 PM

3:00 PM ET
Keynote Interview: MediaPost’s Automotive Marketer of the Year

Its not business as usual at the Japanese-owned automotive giant. The company is taking customers into the electrified age with a realistic attitude and education-forward strategy. The brand takes a portfolio approach,” offering a range of options including hybrid, plug-in hybrid, battery-electric and fuel-cell technology. Rather than spend time and money trying to sell one powertrain against another, Materazzo believes the automakers job is really more about how to educate consumers on how to choose which option is best for their wants and needs.

Lisa MaterazzoGroup Vice President of Toyota Division MarketingToyota Motor North America
Tanya GazdikSenior Editor, AutomotiveMediaPost 
3:30 PM

3:30 PM ET
Cocktail Party: Meet the Marketing Automotive Award Winners
4:30 PM

4:30 PM ET
NY Auto Show Floor Visit

Complimentary access with wrist-band (distributed to ALL at conclusion of Cocktail Party)


Javits Center
445 11th Avenue
New York, NY 10001 United States
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