Mobile Data News

Skydeo Updates and Mobile Data News from Around the Globe

People-based Marketing: The Gold Standard

Melissa Parish, Forbes contributor, describes an up and coming phenomenon in the marketing industry: "people-based marketing". For a long time, a big struggle businesses have had is in narrowing down their audiences to effectively bring in clientele. It can be very...

V12 Names Stacey Girt Chief Revenue Officer

People-Based Marketing Company - V12 Data announced today the promotion of Stacey Girt to Chief Revenue Officer. In this new role, Stacey is responsible for the direction and management of the company's sales revenue strategies. "Stacey's extensive industry experience...

Neustar’s Julie Fleischer on Data Quality

A recent Adweek article from Julie Fleischer of Neustar touched on several key points for people-based marketing: Are you targeting individuals or households? Unless you’re targeting age or gender, you’re better off targeting households than individuals. Here’s an...

RampUp 2017

Skydeo is attending LiveRamp's RampUp 2017 in San Francisco March 6 & 7. Attendees include: RampUp 2017 participants Aaron Bell CEO AdRoll Aaron Fetters Sr. VP Agency and CPG comScore Adam Krause Director, Digital Marketing Take-Two Interactive Software, Inc. Adam...

GDC 2017 – Meet Skydeo

Several members of Skydeo's executive team - CEO Mike Ford, COO Eric Simon and VP Partnerships Brian Clarkin will be attending The Game Developers Conference, February 27 - March 3, 2017. Skydeo works with multiple game companies by providing data monetization...

People-Based Marketing Defined

"Over the last nine months, Atlas/Facebook says, the phrase “people-based marketing” has become industry standard, with advertising companies far and wide trumpeting their ability to target and measure real people across both mobile and desktop. As noted in...

Eric Simon Joins Skydeo team

Skydeo is pleased to announce that ad industry veteran Eric Simon has joined the Skydeo team as Co-Founder & Chief Operating Officer.  Simon joins Skydeo from mobile ad network Yieldmo where he served as VP Operations and General Manager helping to grow Yieldmo...