News, Views & Events
News for Data, MarTech & Skydeo
What is People-Based Marketing?
What is People-Based Marketing? A primer by LiveRamp and Digiday. Skydeo provides mobile insights and audiences that enable people-based marketing efforts to scale for mobile identity. [pdf-embedder...
Uber Driver vs. Lyft Driver Market Share by Skydeo
Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.
NFL Fan Market Share Report 2017
Skydeo used our panel of 850 million unique mobile devices to survey NFL fans from the 2017 season. For the purposes of this analysis, fan market share or popularity is based on the mobile app downloads of each NFL team. How did your team do?
Data Monetization Drives Growth
A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years. Most notably, data monetization correlates to industry-leading performance. Data monetization is becoming a...
How to Target Mobile App Users in Google Adwords
Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface. Skydeo AppGraph enables advertisers to use custom audience lists (IDFA/AAID) for targeting users...
How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting
Facebook, Twitter and Snapchat have been using the app inventory of mobile devices (or AppGraph) to drive targeting and performance for advertiser campaigns for a while. YouTube has also joined the ranks of top publishers using the AppGraph to drive results....
People-Based Measurement Study
Our partners at LiveRamp released a new study on People-Based Measurement and the impact it would have on marketing. Key insights from the study include the following: Identity Resolution is Key to Accurate Measurement: 94 percent of marketing professionals report...
Salesforce Data Studio – Krux Link
A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link. The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange. How Salesforce plans to...
Skydeo Acquires Mobile Audiences
NEW YORK, NY (PRWEB) SEPTEMBER 15, 2017 Skydeo, Inc. has announced the acquisition of the assets of Mobile Audiences today. Skydeo is the fastest growing mobile data company offering over 620 million unique mobile devices for mobile marketers to target campaigns. The...
AnalyticsIQ and Skydeo Partner to provide Premium Mobile Audiences
Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising....
Getting Down with OTT & Video Streaming Apps
Video streaming and "Over the Top" OTT TV has completely changed viewing habits and the way brands will advertise. The convergence of TV with digital changes the traditional TV marketplace and opens the door for digital innovation and data targeting. Skydeo, through...
Location Data Buyers Guide
12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today. The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...
Mobile Identity Guide for Marketers – IAB
The IAB has released the Mobile Identity Guide for Marketers. Skydeo specializes in anonymous mobile device data which when used in combination with People-Based Marketing and anonymized CRM marketing can create high value audiences for targeting, insights, and...
Skydeo joins DCU Fintech Innovation Center in Boston
Skydeo recently joined the DCU Fintech Innovation Center on Atlantic Ave in Boston. Skydeo's base of hedge funds and investment research clients plus it's core strength in consumer marketing made the center an excellent fit. Skydeo CEO Mike Ford: "We're excited to...
E3 2017 with Skydeo
E3 takes place June 13-15, 2017, at the Los Angeles Convention Center. E3 is the world's premier event for computer, video and mobile games and related products. At E3, the video game industry's top talent pack the Los Angeles Convention Center, connecting tens of...
Dentsu Aegis deploys Merkle M1 Platform
Today, Dentsu Aegis Network announces the full US deployment of M1™, the 100 percent people-based insights, planning, activation and measurement platform created by Merkle. Following Dentsu Aegis Network’s acquisition of Merkle in 2016, M1™ will now sit as a central...
Placed Sold to Snapchat for $200 Million
According to Geekwire: Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform. GeekWire first learned of the acquisition last week, and made inquiries to the company, which at the time did not want to...
Digital Marketing Agencies – Gartner Magic Quadrant
Gartner Group released its Magic Quadrant for Digital Marketing Agencies. Skydeo is happy be to working with at least one agency from each quadrant! Skydeo helps agencies better support their clients by providing rich mobile insights and behavioral analysis on over...