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A Recap of the 2023 Brand Innovators Sports Marketing Upfront
A Recap of the 2023 Brand Innovators Sports Marketing Upfront The Skydeo team attended the 2023 Brand Innovators Sports Marketing Upfront during the week leading up to the Super Bowl in Scottsdale, Arizona. It was a jam packed week featuring some of the best in...
Skydeo and Michelob ULTRA at the 2023 Brand Innovators Upfront
Fireside Chat: Skydeo and Michelob ULTRA at the 2023 Brand Innovators Upfront In the lead-up to Super Bowl 57, Brand Innovators hosted the 2023 Sports Marketing Upfront in Scottsdale, Arizona. This gathering brought together influential figures in...
Say ‘Be Mine’ to Your Target Audience with Skydeo’s Data Segments
Say 'Be Mine' to Your Target Audience with Skydeo's Data Segments Valentine's Day is here, and for many businesses, it's one of the biggest revenue-generating days of the year. Whether you're a florist, a restaurant, or a gift shop, you want to make sure that...
The Advertising Behind The WM Phoenix Open
The Advertising Behind The Waste Management Phoenix Open The Waste Management Phoenix Open is one of the most popular stops on the PGA Tour, drawing in huge crowds each year. Last Sunday’s final round of the tournament delivered an impressive 2.5 rating and...
Super Bowl 57 Ad Tracker: List of the SB 2023 Commercials
Super Bowl 57 Ad Tracker: List of the SB 2023 Commercials Here is a full list of all of the commercials set to air at Super Bowl 57. Track your favorite brands for the 2023 Big Game and watch the commercials and ads that everyone will be talking about come...
Sports Marketing: How to Reach the Right Audience
Sports Marketing: How to Reach the Right Audience We understand that sports marketing is all about reaching the right audience with the right message at the right time. During events like the Big Game, you’ll want to advertise to reach as many people as...
Advertising During the Big Game? Skydeo Can Help
Advertising During the Big Game? Skydeo Can Help As the Big Game between Philadelphia and Kansas City approaches, the excitement for one of the world's biggest sporting events is palpable. As a business, it's no secret that advertising during the Big Game is a...
Read This Before You Advertise During a Sporting Event
Read This Before You Advertise During a Sporting Event Looking to advertise at a sporting event? Skydeo’s PlacesGraph has got you covered. Advertising at a sporting event can be valuable for your business because it allows you to reach a large, captive and...
How to Sell More Products Online
How to Sell More Products Online - Skydeo ShoppingGraph Are you an e-commerce company looking to sell products online? Target people's offline purchase behavior with Skydeo ShoppingGraph. It's hard to figure out who to target when you're advertising products online....
Skydeo Secrets: Get to Know Your Customers Better
Skydeo Secrets: Get to Know Your Customers Better Do you work for a CPG company or sell organic food or any kind of grocery store product? Typically we know more about your customers than you do. And here's why. Skydeo ShoppingGraph sources purchase history data from...
How to Beat the Competition With Your Marketing Campaign
How to Beat the Competition With Your Marketing Campaign - Skydeo ShoppingGraph If you're a challenger Direct To Consumer (DTC) company looking to steal market share, Skydeo ShoppingGraph can help. Competition for Direct To Consumer (DTC) brands has become...
How to Advertise to People Based On Where They Shop
How to Advertise to People Based On Where They Shop - Skydeo PlacesGraph Wouldn't it be great to target your advertising to people where they shop? At Skydeo we can do that, and we call it Skydeo PlacesGraph. Our PlacesGraph tool gives you the opportunity to target...
How to Advertise to the Right Shoppers – Skydeo ShoppingGraph
How to Advertise to the Right Shoppers - Skydeo ShoppingGraph Target your advertising to the shoppers who are actually interested in your product with Skydeo ShoppingGraph. Most Consumer Packaged Goods (CPG) companies don't have their own customer data in-house...
TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok
TikTok has quickly become the "new" Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends. Many marketers have maxed out their spend on other social channels or it may...
TikTok Custom Audiences – How to Build Email & CRM Based Audiences in TikTok
TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow. TikTok Custom audiences are similar to Facebook Custom Audiences in several ways but it currently lacks the ability to upload email lists in order to build a...
Skydeo Launches B2B *AccountsGraph for Account Based Marketing (ABM)
Account Based Marketing ABM using Skydeo *AccountsGraph – Target people by the company they work for – target accounts
Political Ads to Hit Record Levels for US 2022 Elections
According to MediaPost article, "a new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/Campaign Media Analysis Group (CMAG), would be more than twice that of 2018 midterm results -- a record amount.This comes after a...
Skydeo ShoppingGraph™ Unlocks Consumer Purchase History for Programmatic & Social Audience Targeting for Advertisers
Deterministic, Consumer Shopping Purchase History, Insights, Affinity, Measurement & Look-Alike Modeling mapped to Mobile ID. Skydeo expands its high-performing Skydeo ShoppingGraph™ data solution across over 1,000 Brands & Products and over 3,000...