News, Views & Events
News for Data, MarTech & Skydeo
Xandr & Comscore Partner for Addressable TV Measurement
Comscore and Xandr, AT&T's advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and...
Bring Your Own Data – Twitter joins Facebook in removing 3rd Party Data from platform
According to a report by WSJ, "Twitter plans to remove 3rd party data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and third-party consumer data providers. The company currently offers data from outside firms...
Firms are taking more marketing functions in-house. Here’s why
More and more advertisers are taking their marketing functions in house. The Martin Sorrell's S4 Capital acquisition of Mighty Hive demonstrates the types of investments being made to capitalize on the trend. According to CNBC and Adweek stories and confirmed by WPP's...
Startup Autobahn: Mercedes, Porsche & Skydeo
Skydeo presented Skydeo’s AppGraph & PlacesGraph solutions for a packed house at Mercedes Arena in Stuttgart today. Skydeo’s unique mobile insights helps auto makers better understand their car buyers mobile interests and behaviors in different regions around the globe.
Dropbox vs. Spotify IPO: App Intelligence – Alternative Data
Dropbox and Spotify going public is good news for the mobile marketplace so we decided to compare the two apps and their users in Skydeo. Skydeo surveyed over 250 million users from our panel of 875 million uniques. We also tracked new app downloads during October...
What is People-Based Marketing?
What is People-Based Marketing? A primer by LiveRamp and Digiday. Skydeo provides mobile insights and audiences that enable people-based marketing efforts to scale for mobile identity. [pdf-embedder...
Uber Driver vs. Lyft Driver Market Share by Skydeo
Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.
NFL Fan Market Share Report 2017
Skydeo used our panel of 850 million unique mobile devices to survey NFL fans from the 2017 season. For the purposes of this analysis, fan market share or popularity is based on the mobile app downloads of each NFL team. How did your team do?
Data Monetization Drives Growth
A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years. Most notably, data monetization correlates to industry-leading performance. Data monetization is becoming a...
How to Target Mobile App Users in Google Adwords
Google Adwords Remarketing enables advertisers to target app users (Apple IDFA or Android Ad ID lists) and CRM data (email lists) directly via the Adwords interface. Skydeo AppGraph enables advertisers to use custom audience lists (IDFA/AAID) for targeting users...
How Top Publishers Use Mobile AppGraph Data To Drive Ad Targeting
Facebook, Twitter and Snapchat have been using the app inventory of mobile devices (or AppGraph) to drive targeting and performance for advertiser campaigns for a while. YouTube has also joined the ranks of top publishers using the AppGraph to drive results....
People-Based Measurement Study
Our partners at LiveRamp released a new study on People-Based Measurement and the impact it would have on marketing. Key insights from the study include the following: Identity Resolution is Key to Accurate Measurement: 94 percent of marketing professionals report...
Salesforce Data Studio – Krux Link
A recent AdExchanger article announced Salesforce Data Studio, a new data sharing platform that evolved from Krux Link. The goal is to give advertisers more validated data while protecting publishers from data leakage during the exchange. How Salesforce plans to...
Skydeo Acquires Mobile Audiences
NEW YORK, NY (PRWEB) SEPTEMBER 15, 2017 Skydeo, Inc. has announced the acquisition of the assets of Mobile Audiences today. Skydeo is the fastest growing mobile data company offering over 620 million unique mobile devices for mobile marketers to target campaigns. The...
AnalyticsIQ and Skydeo Partner to provide Premium Mobile Audiences
Fastest Growing Mobile Data Company Partners with Leading Marketing Data Innovator to Mine New Mobile User Insights Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising....
Getting Down with OTT & Video Streaming Apps
Video streaming and "Over the Top" OTT TV has completely changed viewing habits and the way brands will advertise. The convergence of TV with digital changes the traditional TV marketplace and opens the door for digital innovation and data targeting. Skydeo, through...
Location Data Buyers Guide
12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today. The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...
Mobile Identity Guide for Marketers – IAB
The IAB has released the Mobile Identity Guide for Marketers. Skydeo specializes in anonymous mobile device data which when used in combination with People-Based Marketing and anonymized CRM marketing can create high value audiences for targeting, insights, and...