News, Views & Events

News for Data, MarTech & Skydeo

What is People-Based Marketing?

What is People-Based Marketing? A primer by LiveRamp and Digiday. Skydeo provides mobile insights and audiences that enable people-based marketing efforts to scale for mobile identity. [pdf-embedder...

NFL Fan Market Share Report 2017

NFL Fan Market Share Report 2017

Skydeo used our panel of 850 million unique mobile devices to survey NFL fans from the 2017 season.  For the purposes of this analysis, fan market share or popularity is based on the mobile app downloads of each NFL team.   How did your team do?

Data Monetization Drives Growth

Data Monetization Drives Growth

A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years.  Most notably, data monetization correlates to industry-leading performance.   Data monetization is becoming a...

Skydeo Acquires Mobile Audiences

NEW YORK, NY (PRWEB) SEPTEMBER 15, 2017 Skydeo, Inc. has announced the acquisition of the assets of Mobile Audiences today. Skydeo is the fastest growing mobile data company offering over 620 million unique mobile devices for mobile marketers to target campaigns. The...

E3 2017 with Skydeo

E3 2017 with Skydeo

E3 takes place June 13-15, 2017, at the Los Angeles Convention Center. E3 is the world's premier event for computer, video and mobile games and related products. At E3, the video game industry's top talent pack the Los Angeles Convention Center, connecting tens of...

Dentsu Aegis deploys Merkle M1 Platform

Dentsu Aegis deploys Merkle M1 Platform

Today, Dentsu Aegis Network announces the full US deployment of M1™, the 100 percent people-based insights, planning, activation and measurement platform created by Merkle.  Following Dentsu Aegis Network’s acquisition of Merkle in 2016, M1™ will now sit as a central...