Mobile Data News
Skydeo Updates and Mobile Data News from Around the Globe
Tesla Owners Mobile Personas – Skydeo Insights
Want to own a Tesla? Start investing! In a recent panel study of 340 million mobile users, Skydeo analyzed Tesla car owners mobile app interests compared to non-Tesla car owners and the results are intriguing. Tesla owners were 72 to 103 times more likely to have...
Getting Down with OTT & Video Streaming Apps
Video streaming and "Over the Top" OTT TV has completely changed viewing habits and the way brands will advertise. The convergence of TV with digital changes the traditional TV marketplace and opens the door for digital innovation and data targeting. Skydeo, through...
Location Data Buyers Guide
12 Questions Every Buyer Should Ask about Location Data We recently found a guide from the IAB on buying location data that is still relevant today. The convergence of place based audiences (merging device data and places/point of interest) is driving high ROI for...
Mobile Identity Guide for Marketers – IAB
The IAB has released the Mobile Identity Guide for Marketers. Skydeo specializes in anonymous mobile device data which when used in combination with People-Based Marketing and anonymized CRM marketing can create high value audiences for targeting, insights, and...
Skydeo joins DCU Fintech Innovation Center in Boston
Skydeo recently joined the DCU Fintech Innovation Center on Atlantic Ave in Boston. Skydeo's base of hedge funds and investment research clients plus it's core strength in consumer marketing made the center an excellent fit. Skydeo CEO Mike Ford: "We're excited to...
E3 2017 with Skydeo
E3 takes place June 13-15, 2017, at the Los Angeles Convention Center. E3 is the world's premier event for computer, video and mobile games and related products. At E3, the video game industry's top talent pack the Los Angeles Convention Center, connecting tens of...
Dentsu Aegis deploys Merkle M1 Platform
Today, Dentsu Aegis Network announces the full US deployment of M1™, the 100 percent people-based insights, planning, activation and measurement platform created by Merkle. Following Dentsu Aegis Network’s acquisition of Merkle in 2016, M1™ will now sit as a central...
Placed Sold to Snapchat for $200 Million
According to Geekwire: Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform. GeekWire first learned of the acquisition last week, and made inquiries to the company, which at the time did not want to...
Digital Marketing Agencies – Gartner Magic Quadrant
Gartner Group released its Magic Quadrant for Digital Marketing Agencies. Skydeo is happy be to working with at least one agency from each quadrant! Skydeo helps agencies better support their clients by providing rich mobile insights and behavioral analysis on over...
EC Proposal on Privacy – Electronic Communications
Skydeo is certified under the EU-US Privacy Shield Framework and since data is our business we're actively involved in privacy and compliance initiatives. Prominent disclosure of data collection practices and usage via privacy policies and terms of use, gaining...
People-based Marketing: The Gold Standard
Melissa Parish, Forbes contributor, describes an up and coming phenomenon in the marketing industry: "people-based marketing". For a long time, a big struggle businesses have had is in narrowing down their audiences to effectively bring in clientele. It can be very...
V12 Names Stacey Girt Chief Revenue Officer
People-Based Marketing Company - V12 Data announced today the promotion of Stacey Girt to Chief Revenue Officer. In this new role, Stacey is responsible for the direction and management of the company's sales revenue strategies. "Stacey's extensive industry experience...
People-Based Marketing Consortium to battle Facebook – Google Duopoly
AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity...
Neustar’s Julie Fleischer on Data Quality
A recent Adweek article from Julie Fleischer of Neustar touched on several key points for people-based marketing: Are you targeting individuals or households? Unless you’re targeting age or gender, you’re better off targeting households than individuals. Here’s an...
People-Based Marketing conference from Merkle
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its inaugural European Performance Marketing Executive Summit, being held May 3–5 at Melia Barcelona Sky in Barcelona. The event will provide...
RampUp 2017
Skydeo is attending LiveRamp's RampUp 2017 in San Francisco March 6 & 7. Attendees include: RampUp 2017 participants Aaron Bell CEO AdRoll Aaron Fetters Sr. VP Agency and CPG comScore Adam Krause Director, Digital Marketing Take-Two Interactive Software, Inc. Adam...
GDC 2017 – Meet Skydeo
Several members of Skydeo's executive team - CEO Mike Ford, COO Eric Simon and VP Partnerships Brian Clarkin will be attending The Game Developers Conference, February 27 - March 3, 2017. Skydeo works with multiple game companies by providing data monetization...
LiveIntent, LiveRamp Offer People-Based Marketing for Brands & Publishers
The "Live" companies have announced a people-based marketing partnership. LiveIntent, a platform for so-called “people-based marketing” that focuses on the email channel, and LiveRamp, an Acxiom company that offers omnichannel identity resolution services, on Monday...