News, Views & Events
News for Data, MarTech & Skydeo
Placed Sold to Snapchat for $200 Million
According to Geekwire: Snapchat parent Snap has acquired Placed, a Seattle-based startup that operates a consumer location analytics platform. GeekWire first learned of the acquisition last week, and made inquiries to the company, which at the time did not want to...
Digital Marketing Agencies – Gartner Magic Quadrant
Gartner Group released its Magic Quadrant for Digital Marketing Agencies. Skydeo is happy be to working with at least one agency from each quadrant! Skydeo helps agencies better support their clients by providing rich mobile insights and behavioral analysis on over...
EC Proposal on Privacy – Electronic Communications
Skydeo is certified under the EU-US Privacy Shield Framework and since data is our business we're actively involved in privacy and compliance initiatives. Prominent disclosure of data collection practices and usage via privacy policies and terms of use, gaining...
People-based Marketing: The Gold Standard
Melissa Parish, Forbes contributor, describes an up and coming phenomenon in the marketing industry: "people-based marketing". For a long time, a big struggle businesses have had is in narrowing down their audiences to effectively bring in clientele. It can be very...
V12 Names Stacey Girt Chief Revenue Officer
People-Based Marketing Company - V12 Data announced today the promotion of Stacey Girt to Chief Revenue Officer. In this new role, Stacey is responsible for the direction and management of the company's sales revenue strategies. "Stacey's extensive industry experience...
People-Based Marketing Consortium to battle Facebook – Google Duopoly
AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity...
Neustar’s Julie Fleischer on Data Quality
A recent Adweek article from Julie Fleischer of Neustar touched on several key points for people-based marketing: Are you targeting individuals or households? Unless you’re targeting age or gender, you’re better off targeting households than individuals. Here’s an...
People-Based Marketing conference from Merkle
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its inaugural European Performance Marketing Executive Summit, being held May 3–5 at Melia Barcelona Sky in Barcelona. The event will provide...
RampUp 2017
Skydeo is attending LiveRamp's RampUp 2017 in San Francisco March 6 & 7. Attendees include: RampUp 2017 participants Aaron Bell CEO AdRoll Aaron Fetters Sr. VP Agency and CPG comScore Adam Krause Director, Digital Marketing Take-Two Interactive Software, Inc. Adam...
GDC 2017 – Meet Skydeo
Several members of Skydeo's executive team - CEO Mike Ford, COO Eric Simon and VP Partnerships Brian Clarkin will be attending The Game Developers Conference, February 27 - March 3, 2017. Skydeo works with multiple game companies by providing data monetization...
LiveIntent, LiveRamp Offer People-Based Marketing for Brands & Publishers
The "Live" companies have announced a people-based marketing partnership. LiveIntent, a platform for so-called “people-based marketing” that focuses on the email channel, and LiveRamp, an Acxiom company that offers omnichannel identity resolution services, on Monday...
People-Based Marketing Defined
"Over the last nine months, Atlas/Facebook says, the phrase “people-based marketing” has become industry standard, with advertising companies far and wide trumpeting their ability to target and measure real people across both mobile and desktop. As noted in...
People-Based Advertising Rises
Marketers Focus on People-Based Marketing People-Based Advertising or marketing is rising quickly as ad tech firms focus on the end target of their ads vs. the devics themselves. According to Signal: "Digital advertising is at a crossroads, and marketers who embrace...
Time & Viant Acquires Adelphic for People-Based DSP
Time, Inc. has acquired Waltham MA based Adelphic, a leading mobile DSP. Terms weren’t disclosed (typically code for the VC firms got their money back, some employees will get to keep their jobs but no one is buying a private jet) According to the Wall Street...
Eric Simon Joins Skydeo team
Skydeo is pleased to announce that ad industry veteran Eric Simon has joined the Skydeo team as Co-Founder & Chief Operating Officer. Simon joins Skydeo from mobile ad network Yieldmo where he served as VP Operations and General Manager helping to grow Yieldmo...