Custom Segments

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Skydeo Custom Segments let you isolate and analyze specific attributes of standard segments or other Skydeo data sets by refining your target segments using Boolean logic, machine learning or AI.

For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor’s prices.

You can also use segments as the basis for audiences. For example, you might create a segment of users who visit your menswear pages, and then target just those users (your audience) with a remarketing campaign that is focused on the new items that you are adding to those pages. Learn more

Segment types
A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hits:

Subsets of users: for example, users who have previously purchased; users who added items to their shopping carts, but didn’t complete a purchase
Subsets of sessions: for example, all sessions originating from Campaign A; all sessions during which a purchase occurred
Subsets of hits: for example, all hits in which revenue was greater than $10
You can include filters for users, sessions, and hits in the same segment.

The Analytics user model illustrates how segments map to the Analytics data hierarchy:

Users: People interact with your property (e.g., your website or app)
Sessions: Interactions by a single user are grouped into sessions.
Hits: Interactions during a session are referred to as hits. Hits include interactions like pageviews, events, and transactions.
A single user can have multiple sessions, and each session can have multiple hits, as illustrated below:

Using segments
When you apply a segment and navigate through your reports, the segment remains active until you remove it. You can apply up to four segments at a time, and compare the separate data side by side in your reports.

In addition to analyzing data with segments, you can use them to build audiences.

Analytics includes predefined segments (System Segments) that you can use as provided, or that you can copy and edit to create new custom segments. You can also build your own segments from scratch. In addition, you can import segments from the Analytics Solutions Gallery, a free marketplace where Analytics users share segments and other solutions they’ve developed.


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Posted on

November 16, 2020