Audience Segments

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Audience Segments requires identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.

The subgroups can be based on demographics such as app usage, geographic location, gender identity, age, ethnicity, income, or level of formal education. Subgroups can also be based on behavior such as purchase behavior like Skydeo ShoppingGraph.  Psychographics  audiences include personality types, values, attitudes, and beliefs. An example is creating separate segments for people based on whether they are family-oriented versus individualistic, leaders versus followers, or adventure seekers versus homebodies.