Active Buyers – UCC Loan Recipients by Risk Class > Active Buyers by Risk Class: 5
Adstra Data & Skydeo have partnered to enable advertisers to acquire new customers by targeting Active Buyers by Risk Class: 5 on the Skydeo data marketing platform. This segment includes Businesses that have received a UCC (Uniform Commercial Code) Loan and are in Risk Class 5 – indicating a Credit Score between 25-50. This is the lowest group, with a “Bad Rate” of 50.8%. and enables you to reach these people for only $2 CPM. The estimated count of mobile devices is 242,704 in the US.
We have found that combining this segment with matching ad creative ads yields much better performance. To learn more about this segment’s insights, analytics or personas please contact Skydeo today.
Advertisers can show their ads directly to these people using programmatic targeting or Facebook Ads. A Facebook Custom Audience enables you to acquire new customers based on the criteria or attributes best suited for your company. Skydeo uses mobile advertising IDs (IDFA or AAID or just MAIDs) to create anonymized customer and prospect lists for Facebook advertising. Skydeo combines a variety of deterministic, mobile device attributes with offline data sets to create high value audiences. Facebook hashes the Skydeo custom audiences and matches to Facebook profiles so that you can advertise to your customers (or your competitors customers) on Facebook, Instagram and Audience Network. Skydeo’s data marketing platform specializes in Facebook Custom Audiences as well as programmatic targeting in popular demand side platforms like The Trade Desk, MediaMath, Xandr, Unity, Vungle, Chartboost and integrations via Adobe Marketing Cloud, Nuestar, LiveRamp and Oracle.
About Adstra Data
Adstra Data (formerly ALC) was founded in 1978. Adstra Data (ALC) has grown to become one of the industry’s leading privately held direct and digital data marketing services providers. Headquartered in Princeton, New Jersey — and with offices across the United States — the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of data and identity solutions.