Niches > Big Spender Parents
Skydeo & Epsilon have partnered to enable you to target Middle aged, traditional families with a high likelihood of children & pets present. Significant concentration of Generation Xers in professional, technical, & managerial roles, many with post-graduate degrees. Avg HHI: $173,967, Avg Age of HH Head: 46, Avg Length of Residence: 12 years, Percent with Kids: 88% on the Skydeo Data Marketing Platform. Inferred from a proprietary Epsilon segmentation system that creates groups of US households according to their demographic, financial, and transactional profiles..
The count for this segment is currently 20,966,283 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $1.25. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon request. You can also combine this segment with other data sets to improve performance.
About Epsilon – Positioned at Publicis Groupe’s core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.