Niches > Easy Street
Skydeo & Epsilon have partnered to enable you to target Older, white collar, educated baby boomers. They have grown children – possibly living with them at home – & strong discretionary spending. They enjoy outdoor activities, make charitable donations, & are interested in gourmet cooking. Avg HHI: $170,825, Ave Age of HH Head: 59, Avg Length of Residence: 18 years, Percent with kids: 42% on the Skydeo Data Marketing Platform. Inferred from a proprietary Epsilon segmentation system that creates groups of US households according to their demographic, financial, and transactional profiles..
The count for this segment is currently 24,781,496 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $1.25. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon request. You can also combine this segment with other data sets to improve performance.
About Epsilon – Positioned at Publicis Groupe’s core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.