Experian Segments – Experian Audiences
Target Experian > Consumer Behaviors > Necessity Consumers on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Indicates consumers likelihood to only visit essential businesses. This predictive model is based on statistical analysis of mobile devices that visited pharmacies, grocery, and big box stores. and is based on: Predictive model based on multiple sources include syndicated research data with segmentation analysis.. Reach will depend on the match rates of each platform but the average reach is 145,000,000 consumer devices. (Android 150,000,000, Apple 140,000,000)
You can find similar segments on Skydeo.com searching Consumer Behaviors or Consumer Behaviors , Necessity Consumers. If you’re looking for more scale you can create a custom audience by combining similar segments across Necessity Consumers in order to deterministically target
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