Experian Segments – Experian Audiences
Target Experian > Financial FLA Friendly > Ability to Pay > Score Range 601-640 on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Predicts likelihood that consumers will pay debt. Made available with FLA Friendly compliance in mind, without the use of certain demographic attributes. and is based on: Predictive model based on a population of de-identified aggregated credit data.. Reach will depend on the match rates of each platform but the average reach is 16,500,000 consumer devices. (Android 18,000,000, Apple 15,000,000)
You can find similar segments on Skydeo.com searching Financial FLA Friendly or Financial FLA Friendly , Ability to Pay. If you’re looking for more scale you can create a custom audience by combining similar segments across Ability to Pay in order to deterministically target Score Range 601-640
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