Experian Segments – Experian Audiences
Target Experian > Lifestyle and Interests (Affinity) > Sports > College Basketball Enthusiast on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Consumers who are likely interested in College Basketball. Based on statistical analysis of consumers that watch college basketball, show support and fandom for certain collegiate teams. and is based on: Predictive model based on respondent data from syndicated research panels.. Reach will depend on the match rates of each platform but the average reach is 100,000,000 consumer devices. (Android 100,000,000, Apple 100,000,000)
You can find similar segments on Skydeo.com searching Lifestyle and Interests (Affinity) or Lifestyle and Interests (Affinity) , Sports. If you’re looking for more scale you can create a custom audience by combining similar segments across Sports in order to deterministically target College Basketball Enthusiast
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