Experian Segments – Experian Audiences
Target Experian > Lifestyle and Interests (Affinity) > Sports > Football (FLA / Fair Lending Friendly) on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Consumers likely interested in “Sports/Football” based on internet activity in the last 90 days. and is based on: Aggregated consumer webpage views.. Reach will depend on the match rates of each platform but the average reach is 120,000,000 consumer devices. (Android 120,000,000, Apple 120,000,000)
You can find similar segments on Skydeo.com searching Lifestyle and Interests (Affinity) or Lifestyle and Interests (Affinity) , Sports. If you’re looking for more scale you can create a custom audience by combining similar segments across Sports in order to deterministically target Football (FLA / Fair Lending Friendly)
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