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Experian > Retail Shoppers: Purchase Based > Shopping Behavior > Digital Wallet: Online Payment Spenders - Experian Segments - Consumer View

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Experian Segments - Experian Audiences

Target Experian > Retail Shoppers: Purchase Based > Shopping Behavior > Digital Wallet: Online Payment Spenders on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram.  This segment is Likely spenders using digital wallet online payment methods (e.g. PayPal, Google Pay, Venmo). Based on combination of known credit/debit transactions and advanced modeling to ensure the highest propensity to purchase in the future. and is based on: Multi-sourced based on known credit/debit transactions combined with multiple predictive modeling techniques to ensure highest purchase intent and spend accuracy..   Reach will depend on the match rates of each platform but the average reach is 61,500,000 consumer devices. (Android 59,000,000, Apple 64,000,000) You can find similar segments on searching Retail Shoppers: Purchase Based or Retail Shoppers: Purchase Based , Shopping Behavior.  If you're looking for more scale you can create a custom audience by combining similar segments across Shopping Behavior in order to deterministically target Digital Wallet: Online Payment Spenders Experian unlocks the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity.  We gather, analyze and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done.   Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow.  Experian consumer services powering Consumer View - We are the trusted partner for brands that put people first. We connect data to people. When it comes to our technology, we’re always building toward deeper human understanding. By understanding people, you can make smarter, more efficient, consumer-conscious business decisions. Together we can put people at the center of your marketing.

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