Experian Segments – Experian Audiences
Target Experian > Social Media > Fitness Device Wearer on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram. This segment is Social media-based model reporting a consumer’s individual propensity to wear a fitness device based on using terms such as “#fitbit” and “#applewatch” on social media and is based on: Predictive model based on the statistical analysis of social media data sources.. Reach will depend on the match rates of each platform but the average reach is 89,000,000 consumer devices. (Android 90,000,000, Apple 88,000,000)
You can find similar segments on Skydeo.com searching Social Media or Social Media , Fitness Device Wearer. If you’re looking for more scale you can create a custom audience by combining similar segments across Fitness Device Wearer in order to deterministically target
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