IRS Debt Consumers

Skydeo Data Marketing Platform
Target this Segment

IRS Debt Consumers segment consists of people who owe the IRS back taxes. This Skydeo custom audience is a subsegment people of our Debt Consolidation segment.   IRS Debt Consumers segment is based on Skydeo ConsumerGraph Financials mapped to mobile advertising ID (MAIDs, IDFA, AAID).  There several firms who specialize in debt consolidation loans and programs to help consumers save money and consolidate their debts.  Some specialize in IRS debt consolidation.   Skydeo combined financial information with search intent and browsing behavior to create this unique audience for debt consolidation companies advertising in Facebook.   This audience cannot be used for processing loans or credit decisions.

How to Advertise to People who owe the IRS Back Taxes

Acquire new customers without wasting money on advertising through Skydeo’s data marketing platform. A Facebook Custom Audience enables you to acquire new customers based on the criteria or attributes best suited for your company.  Skydeo uses mobile advertising IDs (IDFA or AAID or just MAIDs) to create anonymized customer and prospect lists for Facebook advertising.   Skydeo combines a variety of deterministic, mobile device attributes with offline data sets to create high value audiences.   Facebook hashes the Skydeo custom audiences and matches to Facebook profiles so that you can advertise to your customers (or your competitors customers)  on Facebook, Instagram and Audience Network.  Skydeo’s data marketing platform specializes in Facebook Custom Audiences as well as programmatic targeting in popular demand side platforms like The Trade Desk, MediaMath, Xandr, Unity, Vungle, Chartboost and integrations via Adobe Marketing Cloud, Nuestar, LiveRamp and Oracle.

The IRS offers a variety of payment options where taxpayers can pay immediately or arrange to pay in installments. Those who receive a bill from the IRS should not ignore it. A delay may cost more in the end. As more time passes, the more interest and penalties accumulate. Here are some ways to make payments using IRS electronic payment options:

  • Direct Pay. Pay tax bills directly from a checking or savings account free with IRS Direct Pay. Taxpayers receive instant confirmation once they’ve made a payment. With Direct Pay, taxpayers can schedule payments up to 30 days in advance. Change or cancel a payment two business days before the scheduled payment date.
  • Credit or Debit Cards. Taxpayers can also pay their taxes by debit or credit card online, by phone or with a mobile device. A payment processor will process payments.  The IRS does not charge a fee but convenience fees apply and vary by processor.
    Those wishing to use a mobile devise can access the IRS2Go app to pay with either Direct Pay or debit or credit card. IRS2Go is the official mobile app of the IRS. Download IRS2Go from Google Play, the Apple App Store or the Amazon App Store.
  • Installment Agreement. Taxpayers, who are unable to pay their tax debt immediately, may be able to make monthly payments. Before applying for any payment agreement, taxpayers must file all required tax returns. Apply for an installment agreement with the Online Payment Agreement tool.
    Who’s eligible to apply for a monthly installment agreement online?

    • Individuals who owe $50,000 or less in combined  tax, penalties and interest and have filed all required returns
    • Businesses that owe $25,000 or less in combined tax, penalties and interest for the current year or last year’s liabilities and have filed all required returns

An offer in compromise allows you to settle your tax debt for less than the full amount you owe. It may be a legitimate option if you can’t pay your full tax liability, or doing so creates a financial hardship. We consider your unique set of facts and circumstances:

  • Ability to pay;
  • Income;
  • Expenses; and
  • Asset equity.

We generally approve an offer in compromise when the amount offered represents the most we can expect to collect within a reasonable period of time. Explore all other payment options before submitting an offer in compromise. The Offer in Compromise program is not for everyone. If you hire a tax professional to help you file an offer, be sure to check his or her qualifications.

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