The pizza universe,
mapped.
Every month, Skydeo tracks where America eats pizza. This is the full picture for 2025: 142 million tracked visits, 72 million consumers, 78,000+ locations, plus the audience intelligence behind them. Yours to keep.
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Where the country actually eats pizza
Mobile location signals from 78,445 pizza locations, rendered as heat. Hotter states draw more tracked visits. Hover any state for its detail.
The pizza foot-traffic leaderboard
Tracked visits by brand across 2025. Independent and local pizzerias still command the majority of America's pizza trips, but the national chains tell their own story.
America's pizza market is long-tail. The single biggest "brand" isn't a brand at all. It's the neighborhood pizzeria, spread across 44,618 tracked locations.
Ranked by unique visitors rather than raw trips, Domino's reaches the widest national audience of the major chains.
When America reaches for a slice
Tracked monthly visit volume across 2025. The autumn run-up is the highest-volume window of the year, useful timing intelligence for any campaign calendar.
Pizza is a loyalty business
Across 72 million consumers, brand-switching is rare. Most people pick a pizza brand and stay, which is exactly why winning (or stealing) a customer compounds.
Of every 100 pizza consumers, roughly 96 are loyal to a single brand in the tracked period. Switchers, the contested middle, are a small, high-value target for conquest campaigns.
- of tracked consumers visited only once in the period, a large, winnable pool for retention and win-back targeting.
The cities driving the most volume
Ranked by total tracked visits. A blend of dense metros and high-frequency local markets: the map of where pizza demand concentrates.
Where each chain owns the street
Tracked visits to the four major chains, city by city. Pick a brand to see the markets where it draws the heaviest foot traffic, the foundation for conquest and defense.
Who these pizza customers really are
Foot traffic tells you where. Skydeo's graphs tell you who. Every pizza segment is scored against 28,000+ other audiences to reveal the brands, demographics, interests, and purchases each customer base over-indexes on. Pick a chain.
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How to read the Affinity Score. A score of 2 means people in that segment are roughly twice as likely to purchase as the average consumer. The overlap % shows how much of this brand's audience also lives inside that segment.
From insight to campaign
The same data behind this report is buyable and activatable. Here's what performance teams do with it.
Conquest competitors
Target consumers who frequent rival chains and convert them with precise, purchase-based audiences. Know exactly who's buying from a competitor.
Find your next store
Surface underserved markets with high pizza demand and low competition, the geographic gaps where customers are waiting for a new location.
Time seasonal pushes
Pinpoint when and where demand peaks (game days, weather events, holidays) and launch campaigns the moment consumers are craving pizza.
Illustrative outcome ranges for purchase- and location-based targeting; results vary by brand, market, and offer.
The data behind the report
PizzaGraph is a slice of Skydeo Insights: the same deterministic, mobile-first data engine that powers thousands of campaigns across the programmatic ecosystem.
Deterministic location
We start with Skydeo LocationGraph (800M mobile IDs across 3M locations) filtered to pizza chains and independent restaurants across the U.S.
Segment overlap
Each brand and segment is queried against 35,000 others for overlap and affinity to the original cohort, surfacing who over-indexes, and why.
Activation-ready
Every audience here is buyable and portable. Push pizza-buyer segments and 30,000+ others to The Trade Desk, TikTok, Meta and CTV in minutes.
Your audiences are waiting.
Go activate them.
Browse pizza-buyer segments and 30,000+ behavioral and demographic audiences. Build, activate, and measure across every major platform, with no commitment to start.
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