Skydeo recently posted an analysis that showed heavy usage of bitcoin apps by people who owned Teslas. Those results and Twitter conversations including RunKeeper founder Jason Jacobs , Luma Partner's Terry Kawaja and Media Ocean's Bill Wise sparked our interest so we conducted research into bitcoin users and people who might also be investing in ICOs. While we were preparing the analysis, coin offerings heated up to the point where China banned ICOs because they have “seriously disrupted the economic and financial order.”
Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
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Targeting mobile users by bitcoin or investment app ownership, auto ownership and household income will likely yield better results for ICO marketers than current marketing efforts, especially if the ICO is considered a security. Skydeo provides mobile data for brands, agencies and investment research.
Is Skydeo considering an initial coin offering?
We can't comment yet but there it would be a natural fit to tie mobile data to cryptocurrency.