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Take the guesswork out of finding ideal customers with Skydeo Audience Manager (SAM).

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Access 30K+ segments instantly

We blend data + insights from 1.4 trillion data points across 320M+ people to give you predictive high-performance audience segments more likely to convert. No more waiting weeks for your audience.

Work easily across all your channels

Multi-platform activation across social, mobile, CTV and programmatic – all in one simple place.

Get Deep Audience Insights

Quickly explore, analyze, and visualize detailed audience data for affinity, motivation, and purchase intent including demographics, geographies, education, interests to hobbies and more.

Manage client campaigns with your team

Organize your client campaigns and work seamlessly with everyone on your team.

Latest Articles

Wedding Consumers

Meet the Wedding Guests, a socially active and high-spending group that celebrates love in style. With a slight female majority and a balanced mix of single and married individuals, they attend multiple weddings each year and spare no expense when it comes to travel, fashion, and gifts. Their preferences lean...

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Amazon Prime Day Shoppers

With over 682,000 in the sample population, Amazon Prime Day Shoppers are the definition of high-intent consumers—digitally savvy, brand-aware, and primed (literally) to spend. This audience skews slightly female, leans...

Audiences Are the New Creative (And Your Biggest Growth Lever)

For decades, marketing playbooks have told us that creative is king. And for a while, that was true, when you only had a few mass-market channels and limited ability to...

Baby Shopping in 2025 Feels Like the Hunger Games: Here’s How Your Brand Can Help Parents Win

If you’ve tried shopping for baby gear this season or talked to an expecting parent, you already know the vibe: it’s less nesting, more Hunger Games. Welcome to baby registry,...

Who’s Booking That Trip? Inside the Data-Driven Minds of Travel Planners

Ah, the great escape. Whether it’s a weekend jaunt to a national park or a cross-country holiday dash complete with airport espresso shots and back-to-back Delta flights—travel planners are always...

Access 30K+ segments instantly

We blend data + insights from 1.4 trillion data points across 320M+ people to give you predictive high-performance audience segments more likely to convert. No more waiting weeks for your audience.

Work easily across all your channels

Multi-platform activation across social, mobile, CTV and programmatic – all in one simple place.

Get Deep Audience Insights

Quickly explore, analyze, and visualize detailed audience data for affinity, motivation, and purchase intent including demographics, geographies, education, interests to hobbies and more.

Manage client campaigns with your team

Organize your client campaigns and work seamlessly with everyone on your team.

Latest Articles

Audiences Are the New Creative (And Your Biggest Growth Lever)

For decades, marketing playbooks have told us that creative is king. And for a while, that was true, when you only had a few mass-market channels and limited ability to personalize. But in 2025, creative isn’t your differentiator. Your audience is. It’s not that...

Baby Shopping in 2025 Feels Like the Hunger Games: Here’s How Your Brand Can Help Parents Win

If you’ve tried shopping for baby gear this season or talked to an expecting parent, you already know the vibe: it’s less nesting, more Hunger Games. Welcome to baby registry, 2025 edition. With new tariffs on imported goods and a jittery supply chain, the aisles of...

Who’s Booking That Trip? Inside the Data-Driven Minds of Travel Planners

Ah, the great escape. Whether it’s a weekend jaunt to a national park or a cross-country holiday dash complete with airport espresso shots and back-to-back Delta flights—travel planners are always on the move. But who exactly are these modern-day nomads? And more...

Cultivating More Than Just Gardens: What the Data Says About Home Improvement Enthusiasts

In an era where personalization reigns supreme, it’s no surprise that the people tending their gardens and revamping their homes are doing more than planting flowers or picking paint swatches—they’re curating lifestyles. Skydeo’s latest Audience Insight Report digs...

Graduation Season is Prime Time for Marketers: Meet Your Audience

Graduation season: that magical time when proud families gather, caps are tossed, and retailers cash in. Behind every diploma is a network of shoppers—parents, grandparents, friends—ready to celebrate big milestones with even bigger purchases. But not all graduation...