Skydeo Insights: Meet the Outdoor Enthusiasts

Hello there, fellow marketer! Prepare to be inspired as we uncover the exhilarating world of Outdoor Enthusiasts — a group that embodies the spirit of adventure, passion, and environmental consciousness. United by their deep love for nature, these intrepid individuals relentlessly pursue extraordinary experiences amidst the great outdoors.

For Outdoor Enthusiasts, every journey is an opportunity to reconnect with the natural world, explore the untamed beauty of their surroundings, and embrace the essence of an active lifestyle.

By targeting Outdoor Enthusiasts, your brand can align with a consumer segment that values authenticity, sustainability, and an unwavering commitment to personal growth. These nature lovers aren’t just customers; they’re influential advocates for environmental preservation who can inspire their networks to embrace the call of the wild. Connect with Outdoor Enthusiasts and watch your brand soar to new heights. Here’s a briefing on what Skydeo Insights tell us about the Outdoor Enthusiast.

Who are the Outdoor Enthusiasts?

Outdoor Enthusiasts are a diverse and adventurous group of individuals who share a deep love for nature and the outdoors. As predominantly male (74.13%), they are united in their commitment to exploring and engaging with the world around them. This politically balanced group, consisting of Democrats (54.7%) and Republicans (44.49%), predominantly ranges in age from 20 to 24–a youthful and adventuring group of outdoor enthusiasts.

Hailing from the stunning landscapes of Colorado and Utah to swampy Louisiana and icey Minnesota, these intrepid individuals prioritize experiences over material possessions. While many have household incomes between $25,000 and $60,000, they allocate their resources to high-quality gear, equipment, and travel, showcasing their dedication to the pursuit of outdoor activities.

Their interests encompass a wide range of outdoor activities such as hiking, fishing, camping, and gardening, while also extending to eco-friendly living and recycling. Beyond their love for nature, Outdoor Enthusiasts are also known to enjoy cooking, home improvement projects, reading, and personal finance.

As a consumer segment, Outdoor Enthusiasts are a unique and intriguing group, driven by their passion for adventure and their connection to the environment.

What makes the Outdoor Enthusiasts tick?

1. Passion for Nature and Outdoor Activities:

This segment has a strong affinity for outdoor pursuits such as hiking, fishing, camping, gardening, skiing, bird-watching, kayaking, and hunting. Their love for nature drives their desire to explore and experience the beauty of the natural world firsthand.

2. Connection to the Environment:

Outdoor Enthusiasts prioritize eco-friendly living and recycling, showcasing their commitment to environmental preservation. Their passion for the outdoors extends beyond just recreational activities; they strive to protect the spaces they love.

4. Active and Engaged Lifestyle:

Outdoor Enthusiasts lead active lives and are constantly seeking new experiences and challenges. They value personal growth and are eager to learn and improve their skills.

5. Interests Beyond the Outdoors:

While nature is their main passion, these consumers also enjoy cooking, home improvement, reading, and personal finance. This showcases their well-rounded personalities and diverse interests.

What are their interests?

ESports

Outdoor Enthusiasts have a keen interest in esports that involve physical activities and incorporate elements of the outdoors or nature. Some esports that Outdoor Enthusiasts may enjoy include:

Virtual hiking or mountain climbing competitions that test their skills in a digital environment.
Cycling or running esports events that pit competitors against each other on challenging virtual terrains.
Esports tournaments featuring adventure games that combine elements of exploration, problem-solving, and survival in various outdoor settings.
Sports-based esports, such as soccer, basketball, or snowboarding, which allow players to compete and showcase their skills in a virtual arena.

Durable Cars

With their adventurous spirit and focus on experiences, are likely to gravitate towards vehicles that cater to their active lifestyles and enable them to explore the great outdoors. Based on their preferences and spending habits, the following types of cars are popular choices among this consumer segment:

Off-road vehicles and SUVs: Vehicles that offer high ground clearance, all-wheel drive capabilities, and durability are ideal for tackling rugged terrains and reaching remote outdoor destinations.
Pickup trucks: Pickup trucks provide ample cargo space for carrying outdoor gear, equipment, or even a camper, making them a practical choice for those who love camping, fishing, or other equipment-heavy activities.
Hybrid or electric vehicles: Given their commitment to eco-friendly living, Outdoor Enthusiasts may prefer vehicles with reduced emissions and better fuel efficiency, such as hybrids or electric cars. This allows them to minimize their impact on the environment while still enjoying the freedom to explore.

Nightlife

Outdoor Enthusiasts, with their active and engaged lifestyles, tend to prioritize experiences that resonate with their love for nature and adventure. While they may not be known as avid nightlife enthusiasts, when they do engage in nightlife activities, they are likely to prefer those that offer a unique, outdoor, or nature-inspired atmosphere.

Some nightlife options that Outdoor Enthusiasts might enjoy based on their preferences include:

Rooftop bars or lounges with scenic views, offering a blend of urban sophistication and a connection to the outdoors.
Outdoor concerts or live music events in natural settings, such as parks or amphitheaters, where they can enjoy music while surrounded by greenery.
Campfire gatherings or stargazing parties, allowing them to socialize and relax under the open sky.
Nature-themed bars or restaurants that incorporate elements of the outdoors, such as indoor gardens or botanical decor.

Popular Brands

Outdoor Enthusiasts are drawn to brands that prioritize quality, functionality, durability, and sustainability in their products. Some popular brands that align with their values and preferences include:

FarPointe Outdoor Gear

Halfdays
Hikerkind
Thesus Outdoors
The Get Out
Athletic Brewing Co
Bandits Bandanas
Marmot
Columbia
REI Co-op
Arc’teryx
Patagonia
Simms Fishing Products
YETI
Hydro Flask
Oakley

These brands are known for producing reliable, high-quality outdoor gear, clothing, and accessories that cater to the unique needs and preferences of Outdoor Enthusiasts, making them popular choices within this consumer segment.

Want to Dive Deeper?

Ready to fuel your campaign with predictive Outdoor Enthusiast segment data across all your channels? Take the guesswork out of finding ideal customers for your campaigns with Skydeo Audience Manager (SAM). It’s the smarter, faster and funner way to access 30,000+ audience segments instantly. We blend data + insights from 1.4 trillion data points across 320M+ people to give you predictive high-performance audience segments more likely to convert. No more waiting weeks for your audience. And best of all you can work easily across all your channels with multi-platform activation across social, mobile, CTV and programmatic—all in one simple place.