ContextualGraph™

Skydeo ContextualGraph™ provides powerful consumer search, browsing, intent and behavioral targeting based on contextual actions of logged-in users mapped to IAB segments. It leverages contextual advertising techniques to create a new source of consumer audiences available on your ad platform of choice. Contextual advertising uses the keywords or meta data of specific web pages or search results pages to deliver targeted ads “in context”. Unlike contextual ads which may command a premium CPM from publishers or offer limited scale, Skydeo ContextualGraph™ turns these high value consumer signals into audience segments that can be targeted in Google, Facebook, Trade Desk, TikTok or anywhere you advertise.