Skydeo IdentitySpine
Understand who consumers are — not just what they do.
IdentitySpine is Skydeo’s connective tissue. It links devices, locations, behaviors, and attributes into a persistent, privacy-safe consumer identity framework that powers every Skydeo graph.
This is how Skydeo turns fragmented signals into unified, actionable audiences.
What Identity Spine Connects?
Devices, households, and locations
Behavioral, mobility, and purchase signals
Demographic and lifestyle attributes
Platform-ready identifiers for activation
Why IdentitySpine Matters?
Enables cross-channel consistency
Eliminates siloed audience definitions
Supports deterministic targeting at scale
Improves match rates and delivery stability
Built for the Ecosystem
Identity Spine is designed to support activation across:
LiveRamp
Trade Desk
TikTok
CTV, mobile, display, and paid social