Skydeo Insights
Brand Intelligence & Insights based on one of the largest consumer panels ever curated. Consumer affinity and predictive intelligence using deterministic mobile app usage from over 3 million apps, real world location visits (billions of events), consumer purchase history & over 9,000 consumer segments. Let the data do the work and auto-create the segments you need to acquire new customers.
Skydeo Insights, Brand Intelligence & Case Studies
Tesla Owners Mobile Personas – Skydeo Insights
Tesla Owners Analysis by Skydeo Insights. In a recent panel study of 340 million mobile users, Skydeo analyzed Tesla car owners mobile app interests compared to non-Tesla car owners and the results are intriguing. Tesla owners were 72 to 103 times more likely to have Charles Schwab or eTrade Investment accounts.
Who is using Bitcoin? Skydeo Insights by Apps, Age, Gender & Net Worth
Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
86% of bitcoin users are Male.
65% of bitcoin users are between ages 18-34.
Just 9% of bitcoin users are over age 45
Smart Home Consumer Audience
Smart Home Consumers use Sonos, Bose, Philips, Rachio Iro and other connected home products. Skydeo Insights analyzed Smart Home mobile app users and shared results.
Dropbox vs. Spotify IPO: App Intelligence – Alternative Data
Dropbox and Spotify going public is good news for the mobile marketplace so we decided to compare the two apps and their users in Skydeo. Skydeo surveyed over 250 million users from our panel of 875 million uniques. We also tracked new app downloads during October...
Uber Driver vs. Lyft Driver Market Share by Skydeo
Uber Driver vs Lyft Driver market share analysis by Skydeo Insights. 65% of Lyft Drivers also drive Uber but only 3% of Uber Drivers drive Lyft.
NFL Fan Market Share Report 2017
Skydeo used our panel of 850 million unique mobile devices to survey NFL fans from the 2017 season. For the purposes of this analysis, fan market share or popularity is based on the mobile app downloads of each NFL team. How did your team do?
“Skydeo’s mobile data panel makes us look smarter walking into the room of any client or prospective client because Skydeo helps us know more about their mobile customer behavior than they do”
Bradford Brown
Director/ Mckinsey & Co.
“We used Skydeo’s mobile app data to model our existing owners by brand and then applied personalization for new car buyers on our websites.”
VP Data Analytics
General Motors/ Cadillac
“We invited Skydeo to Startup Autobahn in Stuttgart to demonstrate their auto brand insights for Daimler-Mercedes & Porsche. The app usage information is quite revealing of consumer preferences.”