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Skydeo Insights: Meet the Luxury Travelers Segment

Hey there, fellow marketer! Ready to dive into a segment that's the epitome of sophistication, elegance, and the relentless pursuit of the extraordinary? Today, we're shining the spotlight on the Luxury Traveler. In the world of the Luxury Traveler, every journey is an opportunity to embrace the finest life has to offer. Their journeys take them to the world’s most exquisite destinations, embracing unparalleled comfort and elegance. Targeting Luxury Travelers can elevate your brand's perception and attract a clientele that values quality and is willing to invest in premium experiences. These travelers are not just customers; they're brand ambassadors who can significantly influence their networks.

Whether you're crafting campaigns for high-end brands or seeking to tap into a market that values quality and experience above all else, here’s a briefing on what Skydeo Insights tell us about the Luxury Traveler. 


Who are the Luxury Travelers?

Picture this: an individual who jets off to the world's most exquisite destinations, stays in the finest hotels, and flies with top-tier airlines. The Luxury Traveler isn't just taking a vacation; they're curating experiences that reflect their refined taste and desire for the best life has to offer.

These travelers savor the thrill of luxury sports, from the excitement of soccer matches to the precision of tennis. They spend their mornings on the vibrant greens of renowned golf courses, their afternoons exploring art galleries and antique shops, and their evenings dining on gourmet cuisine in exclusive restaurants.

Luxury Travelers are successful professionals, including entrepreneurs and business owners who run their own businesses while seeking inspiration and relaxation through travel, doctors, lawyers, and engineers who balance demanding careers with luxurious escapes, and retired professionals who have worked hard and are now enjoying the fruits of their labor, traveling the world in style.

The Luxury Traveler segment includes a range of individuals, from affluent boomers and empty nesters, who are seasoned travelers with the time and resources to enjoy extended trips and luxury experiences, to affluent moms and young affluents, who seek the perfect blend of family-friendly luxury and chic, trendy experiences, as well as affluent women, who are influential decision-makers seeking brands and experiences that align with their sophisticated tastes.


What Makes The Luxury Travelers Tick?

Luxury Travelers are driven by a quest for quality and excellence. They're passionate photographers, capturing every breathtaking view and unforgettable moment with high-end gear. They're avid readers, staying informed with the latest business and financial publications, ensuring they remain at the forefront of industry trends and global news.

At home, their living spaces are curated with the same attention to detail, featuring high-end decor and sophisticated touches. They indulge in gourmet food and fine wines, and their beauty routines are as meticulous as their travel plans.


What are their interests?

Luxury travels are seek the best across their interests including:

Where they stay:

  • International Travel.

    • Choosing providers like Abercrombie & Kent, Virtuoso, Aman Resorts, and Belmond.
  • Domestic Travel.

    • Staying at Four Seasons, Ritz-Carlton, Waldorf Astoria, and St. Regis.


Their Top Sports:

  • Soccer.

    • Engaging with brands like Louis Vuitton, Tag Heuer, Audi, and Hublot.
  • Golf.

    • Playing with equipment from Titleist, Callaway, TaylorMade, and PXG.
  • Tennis.

    • Adorning themselves with brands like Rolex, Lacoste, Ralph Lauren, and Wilson.
  • Boating/Sailing.

    • Preferring luxury yacht brands like Sunseeker, Ferretti Yachts, Azimut Yachts, and Riva.
  • Skiing.

    • Equipped with top-notch gear from Moncler, Bogner, Canada Goose, and Rossignol.


What they Collect:

  • Music.

    • Investing in premium audio brands such as Bang & Olufsen, Steinway & Sons, Sonos, and Bowers & Wilkins.
  • Art.

    • Acquiring pieces from Sotheby's, Christie's, Phillips, and Artsy.
  • Antiques.

    • Frequenting Sotheby's, Christie's, Bonhams, and 1stdibs.

How they experience nature:

  • Outdoors.

    • Using gear from Patagonia, The North Face, Arc'teryx, and REI.
  • Hunting.

    • Using high-end equipment from Holland & Holland, Beretta, Purdey, and Orvis.


Their cultural side:

  • Theater.

    • Attending shows produced by, The Shubert Organization, Royal Opera House, and Cirque du Soleil.
  • History/Military.

    • Engaging with content from The History Channel Club, National Geographic,, and The Smithsonian Institution.
  • Current Affairs.

    • Reading The New Yorker, The Atlantic, Financial Times, and The Economist.


Want to Dive Deeper?

Ready to fuel your campaign with predictive Luxury Travel segment data across all your channels? Take the guesswork out of finding ideal customers for your campaigns with Skydeo Audience Manager (SAM). It’s the smarter, faster and funner way to access 30,000+ audience segments instantly. We blend data + insights from 1.4 trillion data points across 320M+ people to give you predictive high-performance audience segments more likely to convert. No more waiting weeks for your audience. And best of all you can work easily across all your channels with multi-platform activation across social, mobile, CTV and programmatic – all in one simple place. 
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