Skydeo Audience Report: Back-to-School Shoppers!

Every year, as summer fades, towns come alive with the buzz of back-to-school shopping. Parents, teachers, and students of all ages converge on stores, eager to prepare for the upcoming school year. To ace your marketing campaigns and catch this segment’s attention, let’s explore their unique characteristics, passions, and go-to brands!

Back-to-School Shoppers Demographics

Age: From parents (30-50 years old) gearing up their kids to older students (16-21 years old) eager to learn (or be a part of the hottest new trend), this squad is diverse and united by the back-to-school excitement.
Location: Find them dispersed across the US, with major clusters living in suburban scenes.
Gender: Both parents and students share the shopping spree stage, creating a balanced gender blend in this segment.
Political Party: No strong political vibes associated with these shoppers – it’s all about the school spirit here!
Marital Status: Mostly married parents are shopping for school necessities.
Financial Income: Back-to-school shoppers vary on household incomes, but the majority ranges from $50k-$150k. Most are ready to splurge on the perfect supplies and trendy gear.

Interests and Activities

Although Back-to-school shoppers are a incredibly diverse segment, here are the top shared interests amongst this group:

Soccer Speculation
Satellite TV
Having a family dog
Tennis
Cruises
Baseball Speculation
Travel
Reading

A vibrant mix of interests, offering your campaign a golden chance to engage with tailored promos and content.

Top Brands for Back-to-School Shoppers

Back-to-school shoppers are interested in quality supplies and clothes that will last them or their children all year long. Here are the brands they mainly trust:

Gap
Dell
Microsoft
Office Depot
Old Navy
Lenovo
Texas Instruments
Target
Nike
Apple
Staples
Samsung

These popular brands pave the way for savvy marketers to collaborate, innovate, and stand out.

Want to Dive Deeper

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