IDGraph

Skydeo is a mobile-first data platform with direct relationship with mobile app companies, our suppliers of opted-in, privacy compliant data.

Skydeo’s IDGraph provides extreme scale and accuracy based on our mobile device footprint of over 3 billion unique devices.

An effective IDGraph, or Identity Graph, is key to driving high-performance ad targeting, people-based marketing and account based marketing (ABM). Skydeo’s IDGraph solution consolidates anonymous mobile device data from multiple sources to create the most powerful mobile audience platform available.

  • CRM Data Append:  Enrich, match and append your customer data for mobile activation and measurement.
  • Onboarding:  On board your CRM Data and activate via LiveRamp, Xandr, Google, Facebook and more.
  • Look-alike Modeling:  Using Skydeo’s deterministic mobile data as the signal and high affinity segments based on apps, real world locations and demographic information your look-alike models become exact-alikes so campaign scale is achieved at higher accuracy.
  • Measurement:   Track campaign performance in detail on a variety of attributes like app, places, products and purchases.