News, Views & Events
News for Data, MarTech & Skydeo
How to Sell More Products Online
How to Sell More Products Online - Skydeo ShoppingGraph Are you an e-commerce company looking to sell products online? Target people's offline purchase behavior with Skydeo ShoppingGraph. It's hard to figure out who to target when you're advertising products online....
Skydeo Secrets: Get to Know Your Customers Better
Skydeo Secrets: Get to Know Your Customers Better Do you work for a CPG company or sell organic food or any kind of grocery store product? Typically we know more about your customers than you do. And here's why. Skydeo ShoppingGraph sources purchase history data from...
How to Beat the Competition With Your Marketing Campaign
How to Beat the Competition With Your Marketing Campaign - Skydeo ShoppingGraph If you're a challenger Direct To Consumer (DTC) company looking to steal market share, Skydeo ShoppingGraph can help. Competition for Direct To Consumer (DTC) brands has become...
How to Advertise to People Based On Where They Shop
How to Advertise to People Based On Where They Shop - Skydeo PlacesGraph Wouldn't it be great to target your advertising to people where they shop? At Skydeo we can do that, and we call it Skydeo PlacesGraph. Our PlacesGraph tool gives you the opportunity to target...
How to Advertise to the Right Shoppers – Skydeo ShoppingGraph
How to Advertise to the Right Shoppers - Skydeo ShoppingGraph Target your advertising to the shoppers who are actually interested in your product with Skydeo ShoppingGraph. Most Consumer Packaged Goods (CPG) companies don't have their own customer data in-house...
TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok
TikTok has quickly become the "new" Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends. Many marketers have maxed out their spend on other social channels or it may...
TikTok Custom Audiences – How to Build Email & CRM Based Audiences in TikTok
TikTok Custom Audiences are powerful way to reach the highly engaged TikTok users your brand needs to grow. TikTok Custom audiences are similar to Facebook Custom Audiences in several ways but it currently lacks the ability to upload email lists in order to build a...
Skydeo Launches B2B *AccountsGraph for Account Based Marketing (ABM)
Account Based Marketing ABM using Skydeo *AccountsGraph – Target people by the company they work for – target accounts
Political Ads to Hit Record Levels for US 2022 Elections
According to MediaPost article, "a new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/Campaign Media Analysis Group (CMAG), would be more than twice that of 2018 midterm results -- a record amount.This comes after a...
Skydeo ShoppingGraph™ Unlocks Consumer Purchase History for Programmatic & Social Audience Targeting for Advertisers
Deterministic, Consumer Shopping Purchase History, Insights, Affinity, Measurement & Look-Alike Modeling mapped to Mobile ID. Skydeo expands its high-performing Skydeo ShoppingGraph™ data solution across over 1,000 Brands & Products and over 3,000...
Skydeo and Aristotle Partner to Supercharge Digital Audience Targeting
Data Powerhouse Aristotle Partners with leading mobile identity platform, Skydeo, to offer most expansive targeting options. WASHINGTON, May 10, 2021 /PRNewswire/ -- Aristotle, the leader in political, consumer and finance data and technology has partnered with...
Keith Kaplan goes Kinetic at WPP
WPP's Out-of-home (OOH) agency Kinetic has hired Skydeo investor Keith Kaplan as its new Global CEO. Congratulations!! "The future for out-of-home is exciting and, with Keith at the helm, we plan an acceleration in 2021 to expand our offerings to stay ahead of...
Experian Acquires Tapad for Cross Device Match
Experian Acquires Tapad and Chris Feo
Unilever to Brands: Be Sincere with Pandemic & BLM Messaging
Unilever’s Aline Santos Farhat, executive vice-president of global marketing, warned that brands play a vital role in informing the views of others during times of crisis. Santos Farhat was speaking on a Campaign Connect panel session alongside Laurent Ezekiel, chief marketing and growth officer at WPP.
Identity Graph: Horizon Media & TransUnion to Build IDGraph
Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs
Tesla Owners Mobile Personas – Skydeo Insights
Tesla Owners Analysis by Skydeo Insights. In a recent panel study of 340 million mobile users, Skydeo analyzed Tesla car owners mobile app interests compared to non-Tesla car owners and the results are intriguing. Tesla owners were 72 to 103 times more likely to have Charles Schwab or eTrade Investment accounts.
Who is using Bitcoin? Skydeo Insights by Apps, Age, Gender & Net Worth
Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
86% of bitcoin users are Male.
65% of bitcoin users are between ages 18-34.
Just 9% of bitcoin users are over age 45
Smart Home Consumer Audience
Smart Home Consumers use Sonos, Bose, Philips, Rachio Iro and other connected home products. Skydeo Insights analyzed Smart Home mobile app users and shared results.