Mobile Data News

Skydeo Updates and Mobile Data News from Around the Globe

IDGraph Players Expand to Merkle’s Merkury

Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and...

NFL Fan Market Share Report 2017

NFL Fan Market Share Report 2017

The NFL Playoffs were in full swing this weekend so we fired up the Skydeo Insights machine while we watched. Which NFL team is the most popular with fans?  Who is really "America's Team"?  What impact does fan popularity have on team success? Skydeo used our panel of...

Data Monetization Drives Growth

Data Monetization Drives Growth

A new survey by McKinsey & Co. shows that many companies are launching data monetization businesses, most of them within the last two years.  Most notably, data monetization correlates to industry-leading performance.   Data monetization is becoming a...