News, Views & Events
News for Data, MarTech & Skydeo
TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok
TikTok has quickly become the "new" Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends. Many marketers have maxed out their spend on other social channels or it may...
Keith Kaplan goes Kinetic at WPP
WPP's Out-of-home (OOH) agency Kinetic has hired Skydeo investor Keith Kaplan as its new Global CEO. Congratulations!! "The future for out-of-home is exciting and, with Keith at the helm, we plan an acceleration in 2021 to expand our offerings to stay ahead of...
Experian Acquires Tapad for Cross Device Match
Experian Acquires Tapad and Chris Feo
Unilever to Brands: Be Sincere with Pandemic & BLM Messaging
Unilever’s Aline Santos Farhat, executive vice-president of global marketing, warned that brands play a vital role in informing the views of others during times of crisis. Santos Farhat was speaking on a Campaign Connect panel session alongside Laurent Ezekiel, chief marketing and growth officer at WPP.
Identity Graph: Horizon Media & TransUnion to Build IDGraph
Identity Graph: TransUnion & Horizion Media partner to create IDGraph for people-based marketing. Skydeo IDGraph includes over 1.4 billion MAIDs to HEM Pairs
Tesla Owners Mobile Personas – Skydeo Insights
Tesla Owners Analysis by Skydeo Insights. In a recent panel study of 340 million mobile users, Skydeo analyzed Tesla car owners mobile app interests compared to non-Tesla car owners and the results are intriguing. Tesla owners were 72 to 103 times more likely to have Charles Schwab or eTrade Investment accounts.
Who is using Bitcoin? Skydeo Insights by Apps, Age, Gender & Net Worth
Skydeo surveyed over 100,000 bitcoin users from our panel of 607 million mobile devices.
86% of bitcoin users are Male.
65% of bitcoin users are between ages 18-34.
Just 9% of bitcoin users are over age 45
Smart Home Consumer Audience
Smart Home Consumers use Sonos, Bose, Philips, Rachio Iro and other connected home products. Skydeo Insights analyzed Smart Home mobile app users and shared results.
Location Data company PlaceIQ acquires Freckle IoT assets
ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.
Foursquare Merges With Factual, Another Location-Data Provider
According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday.
The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc.
Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.
Cannes Lions Postponed Til October – Rosé sales expect drop in Q2
Cannes Lions 2020 cancelled. See you next time!
People-Based Marketing – Goodway Group
People-Based Marketing Overview by Goodway Group demonstrates the need for marketers to move beyond cookie-based targeting and find new customers deterministically.
IDGraph Players Expand to Merkle’s Merkury
Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers.
Tru Optik & Skydeo Partner on Connected TV (CTV) Household Graph
Household Graph launches with Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc., to enhance mobile device identity resolution and audience-based targeting capabilities
GroupM’s mPlatform – Fading into the background or viable platform?
Digiday highlighted mPlatform which it says is "fading into the background" at WPP. mPlatform is and still could be a viable platform for WPP providing they invest more in sourcing mobile data directly in a GDPR compliant manner vs.data soup from a bunch of...
Xandr & Comscore Partner for Addressable TV Measurement
Comscore and Xandr, AT&T's advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and...
Bring Your Own Data – Twitter joins Facebook in removing 3rd Party Data from platform
According to a report by WSJ, "Twitter plans to remove 3rd party data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and third-party consumer data providers. The company currently offers data from outside firms...
Firms are taking more marketing functions in-house. Here’s why
More and more advertisers are taking their marketing functions in house. The Martin Sorrell's S4 Capital acquisition of Mighty Hive demonstrates the types of investments being made to capitalize on the trend. According to CNBC and Adweek stories and confirmed by WPP's...