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25 Most Popular Audience Segments: May Edition
Looking for some inspiration on audiences to target? Check out this monthly segment release where we spotlight the top 25 most popular audience segments from the past month as well as some trending segments to keep a look out for the month of May. All of these...
F1 Miami Grand Prix 2023: everything you need to know
Get ready for the second-ever Grand Prix in Miami, taking place from May 5 to May 7, 2023. The F1 Miami Grand Prix will be held at the Miami International Autodrome, located around the iconic Hard Rock Stadium in Miami Gardens, Florida. It's the newest addition to the...
Sports Market Segmentation: The 2023 NHL Playoffs
Sports Market Segmentation: The 2023 NHL Playoffs Sports market segmentation is the process of dividing a larger audience into smaller groups based on shared characteristics, such as demographics, interests, and behaviors. By using sports market segmentation,...
Maximize Your NBA Playoffs Advertising ROI
Maximize Your NBA Playoffs Advertising ROI - Skydeo's Audience Segments As advertisers take advantage of the increased viewership during the NBA Playoffs, it's crucial to remember the importance of targeting the right audience segments. With a diverse mix of...
Advertising During The Masters: How to Reach Golf Enthusiasts
Advertising During The Masters: How to Reach Golf Enthusiasts The Masters Tournament is one of the most prestigious events in the golf calendar and a staple in the sport's history; watched by millions from all around the world. This year’s tournament drew...
Influencer Marketing: How to Find The Right Audience
Influencer Marketing: How to Find The Right Audience Influencer marketing has become increasingly popular in recent years as brands and companies seek out new ways to reach their target audience. By partnering with influencers who have a large following...
3 Ways to Target Your Audience Better as A Retailer
3 Ways to Target Your Audience Better as A Retailer Reaching your target audience is crucial in a marketing campaign because it ensures that your message is being delivered to the people who are most likely to be interested in your products or services....
The Secret to Reaching High Net Worth Individuals: Skydeo’s Affluent Audiences
The Secret to Reaching High Net Worth Individuals: Skydeo’s Affluent Audiences Targeting wealthy individuals for advertising purposes is nothing new. However, finding accurate data on the wealthiest people in the United States can be difficult and...
5 Reasons You Should Switch to Skydeo B2B Segments
5 Reasons You Should Switch to Skydeo B2B Segments Account-based marketing (ABM) is an effective way to target potential customers at the account level. However, many companies are still struggling to make it work for them. If you're still buying contacts for...
A Recap of the 2023 Brand Innovators Sports Marketing Upfront
A Recap of the 2023 Brand Innovators Sports Marketing Upfront The Skydeo team attended the 2023 Brand Innovators Sports Marketing Upfront during the week leading up to the Super Bowl in Scottsdale, Arizona. It was a jam packed week featuring some of the best in...
Skydeo and Michelob ULTRA at the 2023 Brand Innovators Upfront
Fireside Chat: Skydeo and Michelob ULTRA at the 2023 Brand Innovators Upfront In the lead-up to Super Bowl 57, Brand Innovators hosted the 2023 Sports Marketing Upfront in Scottsdale, Arizona. This gathering brought together influential figures in...
Say ‘Be Mine’ to Your Target Audience with Skydeo’s Data Segments
Say 'Be Mine' to Your Target Audience with Skydeo's Data Segments Valentine's Day is here, and for many businesses, it's one of the biggest revenue-generating days of the year. Whether you're a florist, a restaurant, or a gift shop, you want to make sure that...
The Advertising Behind The WM Phoenix Open
The Advertising Behind The Waste Management Phoenix Open The Waste Management Phoenix Open is one of the most popular stops on the PGA Tour, drawing in huge crowds each year. Last Sunday’s final round of the tournament delivered an impressive 2.5 rating and...
Super Bowl 57 Ad Tracker: List of the SB 2023 Commercials
Super Bowl 57 Ad Tracker: List of the SB 2023 Commercials Here is a full list of all of the commercials set to air at Super Bowl 57. Track your favorite brands for the 2023 Big Game and watch the commercials and ads that everyone will be talking about come...
Sports Marketing: How to Reach the Right Audience
Sports Marketing: How to Reach the Right Audience We understand that sports marketing is all about reaching the right audience with the right message at the right time. During events like the Big Game, you’ll want to advertise to reach as many people as...
Advertising During the Big Game? Skydeo Can Help
Advertising During the Big Game? Skydeo Can Help As the Big Game between Philadelphia and Kansas City approaches, the excitement for one of the world's biggest sporting events is palpable. As a business, it's no secret that advertising during the Big Game is a...
Read This Before You Advertise During a Sporting Event
Read This Before You Advertise During a Sporting Event Looking to advertise at a sporting event? Skydeo’s PlacesGraph has got you covered. Advertising at a sporting event can be valuable for your business because it allows you to reach a large, captive and...
How to Sell More Products Online
How to Sell More Products Online - Skydeo ShoppingGraph Are you an e-commerce company looking to sell products online? Target people's offline purchase behavior with Skydeo ShoppingGraph. It's hard to figure out who to target when you're advertising products online....