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Unilever to Brands: Be Sincere with Pandemic & BLM Messaging

Unilever to Brands: Be Sincere with Pandemic & BLM Messaging

Unilever’s Aline Santos Farhat, executive vice-president of global marketing, warned that brands play a vital role in informing the views of others during times of crisis. Santos Farhat  was speaking on a Campaign Connect panel session alongside Laurent Ezekiel, chief marketing and growth officer at WPP.

Location Data company PlaceIQ acquires Freckle IoT assets

Location Data company PlaceIQ acquires Freckle IoT assets

ceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the measurement and location products from Freckle Inc. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence.

Foursquare Merges With Factual, Another Location-Data Provider

Foursquare Merges With Factual, Another Location-Data Provider

According to a WSJ Article, Foursquare Labs Inc. is merging with yet another location-focused startup, Factual Inc., in an all-stock deal, the companies said on Monday.

The financial terms of the deal weren’t disclosed. The announcement comes less than a year after Foursquare bought Placed, another purveyor of location data and software, from Snap Inc.

Foursquare, which first gained fame for an app that allowed people to share their location with friends, pivoted in recent years to providing location data and software to businesses including marketers and ad agencies, helping them see how well their ads steered people to their stores and restaurants.

IDGraph Players Expand to Merkle’s Merkury

IDGraph Players Expand to Merkle’s Merkury

Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for both brands and publishers.

What is People-Based Marketing?

What is People-Based Marketing? A primer by LiveRamp and Digiday. Skydeo provides mobile insights and audiences that enable people-based marketing efforts to scale for mobile identity. [pdf-embedder...