Data Source

Deterministic

Experian Segments – Experian Audiences

Target Experian > Demographics > Ages > Gen Y on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram.  This segment is Consumers likely to be Gen Y (1980-1993). Segments are based on a combination of known age data and predictive models. and is based on: Multi-sourced from voter registration, survey responses, product registrations; combined with a predictive model. The model is developed from individual, household, area level characteristics from Experian√¢‚Ǩ‚Ñ¢s ConsumerView database. Deterministic/Modeled.   Reach will depend on the match rates of each platform but the average reach is 74,500,000 consumer devices. (Android 76,000,000, Apple 73,000,000)

You can find similar segments on Skydeo.com searching Demographics or Demographics , Ages.  If you’re looking for more scale you can create a custom audience by combining similar segments across Ages in order to deterministically target Gen Y

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