Data Source

Deterministic

Experian Segments – Experian Audiences

Target Experian > Demographics > Presence of Children > Ages: 10-12 on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram.  This segment is This segment contains consumers that are likely to have children between the ages 10 to 12 years old in a household. and is based on: Public birth records, loyalty clubs, national surveys. Combined with a predictive model. Deterministic/Modeled..   Reach will depend on the match rates of each platform but the average reach is 41,500,000 consumer devices. (Android 42,000,000, Apple 41,000,000)

You can find similar segments on Skydeo.com searching Demographics or Demographics , Presence of Children.  If you’re looking for more scale you can create a custom audience by combining similar segments across Presence of Children in order to deterministically target Ages: 10-12

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