Data Source

Deterministic

Experian Segments – Experian Audiences

Target Experian > Lifestyle and Interests (Affinity) > In-Market > Baking Products on programmatic platforms like StackAdapt, The Trade Desk, Google, Yahoo, Connected TV (CTV) Platforms like Tubi, Roku, Hulu or paid social platforms like TikTok, Facebook or Instagram.  This segment is Online intenders likely interested in dessert and baking related products for the winter. These segments are historically validated against known transactions to ensure greater scale and a higher propensity to purchase. and is based on: Based on observed internet actions combined with predictive model..   Reach will depend on the match rates of each platform but the average reach is 100,000,000 consumer devices. (Android 100,000,000, Apple 100,000,000)

You can find similar segments on Skydeo.com searching Lifestyle and Interests (Affinity) or Lifestyle and Interests (Affinity) , In-Market.  If you’re looking for more scale you can create a custom audience by combining similar segments across In-Market in order to deterministically target Baking Products

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