Super Bowl 57 Ad Tracker: List of the SB 2023 Commercials
Here is a full list of all of the commercials set to air at Super Bowl 57. Track your favorite brands for the 2023 Big Game and watch the commercials and ads that everyone will be talking about come Monday morning. We’ve gathered up all of the full commercials, previews, sneak peaks and information on who bought ad space in Super Bowl 57 all in one list! Get ready for an amazing show as we countdown to SB 2023 –it’s going to be a memorable one!
1. Avocados From Mexico
Avocados from Mexico are ‘spicing’ up this year’s Big Game with a 30-second TV spot, the 8th time in 10 years they have taken part. Joining forces with Anna Faris to promote “good times and good taste,” Avocados From Mexico will also utilize its #MakeItBetter hashtag across their pre-game digital activations including an epic Times Square billboard. The innovative AI tool ChatGPT has been utilized too – viewers will be able to use it by scanning QR codes placed at the end of their ad!
“The Big Game is very special to us as it celebrates the largest consumption period of avocados during the year,” said AFM President and CEO, Alvaro Luque. “The AFM brand is responsible for 95% of avocado sales during the Big Game weekend. It’s the perfect opportunity for sparking goodness. Avocados make everything better – they bring the good times and good flavor to gameday spreads, and that’s great for avocado enthusiasts and sports fans alike.”
Booking.com brought it home to the Big Game for two years running! Their 30-second spot featured Melissa McCarthy’s powerful pipes as she sang her way through a range of vacation destinations from beach days and poolside lounges, to spa retreats and ski slopes! Not only did we get treated to some enviable getaway vibes, but their long-running tagline “Booking. Yeah!” is here to stay – check out this one with Zulu Alpha Kilo Creative Agency at Super Bowl 57!
3. Bud Light
Bud Light is aiming to set the tone for a new era with its introduction of an easy-going tagline: “Easy to Drink. Easy to Enjoy”. The beer brand released their Super Bowl ad from Anomaly featuring actor Miles Teller and his family at home, illustrating the simple joys that come with choosing Bud Light – like being able relax after getting stuck on hold in customer service land! Vice President of Marketing at Bud Light, Alissa Heinerscheid, says “We are ushering in a new era for this brand” and promises to “strip away all the loudness and the distractions,” as we shift into simplicity mode. Cheers!
Beer connoisseurs, rejoice! Budweiser is back for the big game and they’re bringing Metro Boomin along with them. This Grammy-nominated hip hop producer represents grit and determination; precisely what one can expect from a Budweiser product – which explains why they’ve brought their classic tagline “This Bud’s For You!” out of retirement this year. To showcase how beer connects people, Kevin Bacon has lent his voice to narrate an entire 45 second film featuring six bottles of brew being passed around between lovers, friends & family in various scenarios ending on that iconic line “This Buds For You”. Budweiser’s 2023 Super Bowl commercial, “Six Degrees of Budweiser,” showcases the determination and spirit that can connect each one of us. Directed by Lalou Dammond and Joaquin Baca-Asay for FCB New York, Kevin Bacon narrates this entertaining spot which follows six passionate self-made Americans on their respective journeys.
5. Busch Light
Busch Light has a surprise for viewers of the Big Game this year – Sarah McLachlan, singing her iconic song “Angel” from inside a tent with wolves! The Busch Guy kicks things off by teaching survival skills and sharing how much their fans love getting out into nature with an ice-cold Busch Light. Not only is it hilarious and entertaining but also serves to benefit outdoor spaces that both Anheuser-Busch and its customers hold dear. “Our fans love nothing more than time in nature with an ice-cold Busch Light and that’s why we’re once again bringing the great outdoors to the biggest game of the year,” added Krystyn Stowe, head of marketing for Busch Family and Natural Family at Anheuser-Busch. “Busch Light fans will love our spin on Sarah McLachlan’s iconic commercial as they always appreciate a bit of humor that ultimately serves a good cause – especially when it comes to great outdoors we both hold dear.”
6. Crown Royal
After six years of celebrating its partnership with the NFL, Crown Royal is preparing to deliver an epic after halftime surprise featuring none other than Foo Fighters icon Dave Grohl! In mysterious teaser trailers crafted by Anomaly and director Jake Scott, we see the rock star playing around in the studio. Find out what happens next on Super Bowl Sunday when Crown Royal’s 30-second spot airs during the third quarter – something tells us it’ll be worth watching! Here are all of the teasers below:
Nick Jonas has become the face of diabetes awareness, demonstrating Dexcom‘s innovative monitoring device to help people predict their glucose levels. A simple 30-second spot with a touch of FX glitz features this star showcasing his commitment and passion for helping those affected by this health condition.
There’s a sizzling collaboration coming to the Super Bowl this year – Doritos is bringing together groundbreaking rapper, singer and producer Missy Elliott with chart-topping hip hop artist Jack Harlow, and even Elton Jon for an exciting new ad. Doritos has always brought comedy and wackiness to the Super Bowl with their commercials and this one definitely raises the bar!
Downy’s back for the Big Game, and ready to make a big impression with their 30-second spot. After 3 months of teaser trailers with an unknown celebrity guest who is skeptical of Downy’s 12 weeks of freshness promise, Downy has finally revealed who has been hiding. Actor Danny McBride! P&G enlisted some help from the Woven Collaborative–an assemblage of experts across both Publicis Groupe & WPP agencies–to bring this campaign together.
In what is sure to be an awesome commercial, Kevin Hart welcomes some of the biggest names in sports into his Malibu home. From The Undertaker and Tony Hawk, this star-studded spot shows off DraftKings‘ free in-game betting with clever verbal play between all involved!
Just one week until the Big Game and Dunkin’ is getting us revved up for a tasty surprise! Ben Affleck & Jennifer Lopez are set to star in their Super Bowl debut commercial, but we won’t know what’s ‘Ben’ brewing at DD until Sunday. As Jill Nelson from Team Dunkin says: “We’re airing our first-ever Super Bowl ad this year, but you’ll have to tune in on Sunday to see what’s ‘Ben’ brewing!” We think it’s safe to say that this will be an ad worth watching over wings and chips come game-day! No videos yet.
The iconic baby is back and dressed to the nines! E*Trade‘s beloved mascot will be making his grand return in a 30 second spot set to air during the first quarter with MullenLowe at the creative helm. While we don’t yet know what surprises he has in store, it looks like this time around style takes center stage as our little dapper dude rocks a tuxedo complete with sky blue bow tie – how snazzy! What do you think? We can’t wait for him to show us all what investing prowess is made of this go round.
FanDuel is taking their Super Bowl campaign to the next level by featuring retired NFL great Rob Gronkowski in a live field goal attempt during the big game. If he’s successful, those who bet on FanDuel Sportsbook will be rewarded with a share of $10 million – not bad for risking just five bucks! The showdown will air live during commerical break in the third quarter. FanDuel has released 3 ads promoting the partnership with Gronk and the event. Wieden+Kennedy is the agency partner behind the campaign.
14. General Motors
General Motors and Netflix are teaming up for a star-studded Super Bowl commercial starring Will Ferrell. The 60 second ad features electric vehicles, giving viewers an entertaining ride through some of the streaming giant’s most popular shows like Stranger Things, Bridgerton and Squid Games. A savvy move that promotes both GMs EVs as well as Netflix series!
Google is bringing an all-star lineup to the Big Game with its 90 second spot, featuring cameos from Amy Schumer, Doja Cat and Giannis Antetokounmpo. Pixel 7 andPixel7 Pro can also be seen in action as Google shows off their AI image fixing capabilities – so you won’t have to worry about any blurry pictures!
16. The Servant Foundation – He Gets Us
“He Gets Us” a campaign run by the religious non-profit, The Servant Foundation, are airing two Super Bowl commercials this year. A 30-second spot is scheduled to run between the first and second quarters, and a 60-second spot will run in the fourth quarter. The commercials are a $100 million effort, and the donors of the campaign have remained anonymous until recently. No official commercials have been posted yet.
17. Heineken 0.0
Heineken is joining forces with Marvel’s heroic Ant-Man to promote their nonalcoholic Heineken 0.0! The 30 second spot will be seen during the first half of Sunday’s game, and it coincides perfectly with the upcoming release of Marvel’s “Ant-Man and the Wasp: Quantumania”. Paul Rudd—the face behind Ant Man—stars in this ad that celebrates productivity along side sobriety as he takes a moment out for himself by cracking open an ice cold Heinken 0.0.
Jon Hamm and Brie Larson had an unexpected adventure when they find themselves stuck in a giant fridge with some Hellmann’s mayo. Inadvertently proving the power of condiments, Pete Davidson then opens up the door to discover his potential lunch options right under his nose! From this quirky escapade we can learn that not only is advertising fun but also slightly surreal – you never know what life (or marketing campaigns) will throw at you next.
Kia is revving up to make a comeback at the Super Bowl this year, marking its 14th time overall on the commercial-laden stage and 3rd appearance in 4 years. This year Kia is promoting its Kia Telluride X-Pro All Terrain AWD SUV with a father who forgot his child’s binky at home. Check it out below.
This year, Mars Wrigley North America is about to make its Big Game debut! Instead of the classic spokescandies that were previously unveiled, celebrity comedian Maya Rudolph has been tapped in to represent M&Ms. In a bit of unexpected drama – conservative commentators had some issue with those mascots – but no need to worry; this brand’s not backing down from putting on an amazing show for everyone! In this Super Bowl campaign, Maya has taken over and “renamed” M&Ms as “Ma&Yas”. We can’t wait to see what they have in store come game day.
This Super Bowl sees an unlikely mash-up of celebrities teeing up for Netflix’s new golf series Full Swing in Michelob‘s Big Game commercial. From tennis legend Serena Williams to Scottish acting icon Brian Cox, this Caddyshack-inspired promo offers a starry preview – rounded off with pro golfer Rickie Fowler and former NFL quarterback Tony Romo in the mix! With such sporting titans under one flag, get ready for some serious entertainment when watching their TV outing on Feb 12th. Made with help from Blair Warren – Creative Director – at Wieden + Kennedy.
22. Molson Coors
Molson Coors is seizing the opportunity to make a splash with consumers this year – already adding some extra flavor by launching their “Battle for The Big Game” campaign and taking out an ad in New York Times featuring a can of Miller Lite along with rival beer brand Coors Light. Going even further beyond traditional advertising metrics, they’ve partnered up with DraftKings so fans will have the chance to win part of $500k cash prize if they guess correctly about what’s featured on their commercial during this year’s big game! Here’s a teaser of the event:
NFL fans get ready! The National Football League is teaming up with veteran players and 72andSunny agency to bring some action-packed adventures during the championship game this Sunday. Award-winning writer/director Bryn Buckley—known for producing 65 Super Bowl ads like those from BMW & Toyota last year—is behind two of these mysterious storylines, one featuring Pittsburgh Steelers’ Cam Heyward and Detroit Lions’ Aidan Hutchinson as velvet bellhops peering in a room through its keyhole. The second teaser includes defensive backs Sauce Gardner of the New York Jets and Jalen Ramsey of the Los Angeles Rams dressed as security guards sitting in a golf cart. And most recently, a parrot mascot: but who is under the mask?
Check out the official NFL Teaser commercials here: NFL Super Bowl LVII Teaser || Who is the Parrot?, NFL Super Bowl LVII Teaser || Housekeeping ft. Aidan Hutchinson and Cam Heyward, NFL Super Bowl LVII Teaser || It’s All About the Sauce ft. Jalen Ramsey and Sauce Gardner
Paramount+ has created an epic ad featuring Sylvester Stallone and a cast of animated and real-life stars. In the 1-minute film, Stallone narrates while looking at a monument of his face carved into the side of a snowy mountain. Appearing in the commercial are characters from Dora the Explorer, Star Trek: Strange New Worlds and Below Decks, as well as Beavis and Butthead. The ad is sure to capture viewers’ attention with its creative use of Hollywood stars and fan favorites.
Natasha Lyonne brought some poker sharp wit to this year’s Super Bowl with her character Charlie Cale, who calls out the truth about ads during a 30-second spot for Peacock‘s Poker Face. This creative concept was an unexpectedly clever way of promoting her new series – so don’t bet against it!
26. Pepsi Zero Sugar
Pepsi has brought together comedy legends Steve Martin and Ben Stiller in their newest Pepsi Zero Sugar campaign, giving viewers a taste of the hilarious ad that will air during The Big Game. With 45 second teasers setting up this light-hearted rivalry between Martin and Stiller, fans can be sure to expect some good laughs while they guzzle down 10 million bottles of free soda given away during the Playoffs & Super Bowl!
Planters is set to make waves during Super Bowl 57 with a 30-second spot featuring celebrity roastmasters Jeffrey Ross and Natasha Leggero. The spot will be just a snippet of the full comedy special that Planters commissioned, which can be streamed on Feb. 12 at PlantersMadeToBeRoasted.com. Fans were also invited to participate in the Made to Be Roasted Contest, where one lucky person won a $10,000 check for their creativity, uniqueness and relevancy to the brand. With its witty jokes, an all-star cast of comedians and help from social media users, Planters is sure to make an impression with this Super Bowl commercial. This campaign was made with help from Vayner Media.
PopCorners are cooking up something special for Super Bowl 57: a Breaking Bad reunion! Bryan Cranston and Aaron Paul will reprise their iconic roles as Heisenberg and Jesse Pinkman, with even Tuco making an appearance in the ad – talk about star power. Frito-Lay vp of marketing Rhasheda Boyd said it best–“We are excited to revive one of the most famous television shows of all time to tell the PopCorners story for the first time at the Super Bowl, and we can’t wait to see fans’ reactions to who and what’s coming.” Get ready for this sizzling comeback on game day – PopCorners is gonna break bad at the Big Game.
Pringles is continuing its Super Bowl theme with a bang! Starring Grammy winner Meghan Trainor, their new ad follows the amusing consequences of getting hands stuck inside one of Pringle’s tubes – from surgeons and judges to superstar singers. It looks like this sequel will be an epic pop culture moment not to miss on game day!
Actress Alicia Silverstone is reprising her iconic role from the movie Clueless in Rakuten‘s Super Bowl ad. The spot will follow Silverstone as she schools a group of fashionistas on how to score the best deals when shopping with Rakuten.
31. Rémy Martin
Get ready to see how “teamwork and the pursuit of excellence” drive a 300-year old cognac brand! Rémy Cointreau is picking up the tab for an exciting 60 second spot in this year’s Super Bowl 57. With help from agency partner Fred & Farid, it features none other than Serena Williams who will be making an appearance not only for Rémy Martin but also AB Inbev’s Michelbob Ultra ad! This promises to be one showstopping commercial break you won’t want miss.
This year’s Big Game will be more stylish than ever with the return of Skechers and Snoop Dogg. The 30-second ad is sure to impress, starring an iconic duet: Snoop doing what he does best alongside a special cameo from Martha Stewart! Get ready for some street style as they demonstrate all that can be done in their slip on sneakers—a spot definitely not worth missing this Sunday.
Squarespace’s latest Super Bowl commercial has a star-studded cast of one – Adam Driver! With multiple versions of him featured in the 30 second spot titled “The Singularity,” made by Squarespace’s in-house team and directed by Aoife McArdle, it looks like this website platform blew his mind with its capabilities.
T-Mobile is looking to light up the Super Bowl with a special performance from John Travolta as he cuts, slices and jives his way back into our hearts! Taking us on an unforgettable trip down memory lane, this blast from Grease past will be joined by Scrubs co-stars Zack Braff & Donald Faison in a modern rendition of “Summer Nights” – helping promote 5G Home Internet package. It’s all part of celebrations for their 10th consecutive year advertising during the big game. Let’s get ready to rock around that clock!
Tubi is gearing up for a massive reveal this Super Bowl with three brand-new spots, courtesy of their new creative agency Mischief @ No Fixed Address. So far, two mysterious teasers have been released that are teasing an entirely different way to discover and stream content—one based on interests rather than just titles! As Tubi CMO Nicole Parlapiano stated, “While other streamers take a title-first marketing approach, Tubi is leading with a brand-first strategy—debuting our personality and inviting people into our interest-based and personalized content collection for the long-term. In many ways the teasers launching today and our broader Super Bowl campaign is our coming out party, our debut, and we want to lean into our personality and mission because that’s what sets us apart”. Get ready football fans – something special awaits during commercial breaks at the Big Game!
This year, TurboTax knows the best way to get your taxes done is just one dance away. With their 10th consecutive Super Bowl ad appearance and catchy tune “Safety Dance” by Men Without Hats playing in the background, you can trust that TurboTax has got all of your tax needs covered—so go out there & feel free to bust a move!
Always one to make an impression, music mogul P Diddy has put his spin on things with the latest venture: teaming up with Uber! His mission? Craft a catchy tune that’s sure to get people excited about their Ube One membership. The result is a laugh-out loud 60 second experience that proves Diddy can take any challenge head on and leave you humming along long after he’s finished.
It’s been a decade of resilient determination for WeatherTech! This year marks the 10th consecutive Super Bowl ad they’ve aired and it’s clear each passing year has only made them stronger. Their 30 second spot highlights their unrelenting spirit to go beyond what was expected- when faced with ‘you can’t do that,’Weathertech does anyway! With new factories built in America & an extensive array of products ranging from cars to homes and even pet gear, this brand doesn’t take ‘no’ for an answer. Now we’ll just have to wait and see how far another ten years takes us all!
Workday is about to make its Super Bowl debut with an ad that puts the rock star spotlight on some of music’s most acclaimed icons. Ozzy Osbourne, Billy Idol, Joan Jett and Gary Clark Jr are just a few of many famed musicians who have enlisted in Workday’s mission of redefining what it means to be a true “rockstar”. With this campaign-come one minute commercial filled with classic tunes and good vibes they aim at putting business suits back into their offices while letting the real stars shine through!