An observation graph is a mapping of user behavior over time based on certain criteria. For mobile users, an observation graph may include real world places and locations visited, attendance at events like sporting events, concerts or interesting activities like mountain climbing, boating, or dog park visits.
In order to have an accurate observation graph, the underlying data set needs to be deterministic and have enough scale to create a meaningful sample for analysis. By cataloging and indexing real world mobile behaviors to known places, locations, events, consumer insights and apps, Skydeo's Observation Graph can drive improved targeting and insights.
The primary use cases for ObservationGraph.com include:
For more information on Observation Graph, contact Skydeo today.