Purchase Behaviors > Direct Mail Responders > Highly Likely
Skydeo & Epsilon have partnered to enable you to target People who are most receptive to receiving offers via direct mail on the Skydeo Data Marketing Platform. This Market Trend model is based on the Shopper's Voice survey question: Which of the following types of advertising do you prefer most and how much do you like looking? (A newspapers/magazines brochures of flyers, advertising received by mail, or advertising seen in newspapers or magazines).
The count for this segment is currently 13,862,718 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $0.75. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon
request. You can also combine this segment with other
data sets to improve performance.
About Epsilon - Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.
