Books & Magazines > Magazine/Book Subscription Customers > Likely
Skydeo & Epsilon have partnered to enable you to target People who have subscriptions to magazines and/or books on the Skydeo Data Marketing Platform. This Market Trend model is based on the Shopper’s Voice survey question: Do you have current subscriptions to magazines and/or books?.
The count for this segment is currently 48,081,341 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $0.75. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon request. You can also combine this segment with other data sets to improve performance.
About Epsilon – Positioned at Publicis Groupe’s core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.