Purchase Behaviors > Shopping Styles > Bricks & Clicks
Skydeo & Epsilon have partnered to enable you to target A proprietary segmentation system with 6 distinct clusters to identify a consumer's channel preference for shopping. Bricks & clicks consumers are very heavy shoppers, but use both online and in-store channels. on the Skydeo Data Marketing Platform. Clustering system using Epsilon Agility Audience™ data including: purchase transactions, media habits, demographics, financials, lifestyles, attitudes and more.
The count for this segment is currently 90,849,439 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $0.75. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon
request. You can also combine this segment with other
data sets to improve performance.
About Epsilon - Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.
