Technology & Connectivity > Uses Mobile as Primary Phone > Highly Likely
Skydeo & Epsilon have partnered to enable you to target People who use their mobile phone as their primary (home) phone on the Skydeo Data Marketing Platform. This Market Trend model is based on the Shopper’s Voice survey question: Is a cell phone used as the household’s home phone?.
The count for this segment is currently 26,560,237 but actual counts of mobile advertising IDs will vary depending on the activation platform. The standard CPM price per media impressions is $0.75. Skydeo is happy to push this segment to your account on the following platforms: Facebook, Trade Desk, Google, MediaMath, Xandr or additional platforms upon request. You can also combine this segment with other data sets to improve performance.
About Epsilon – Positioned at Publicis Groupe’s core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry’s top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth and scale to help brands turn meaningful human interactions into exceptional business outcomes.